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A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date. “Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando.… Continue reading Governments Should Bow To Consumer Demand On DTT, Says Report

A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date.“Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando. “Compared… Continue reading Governments Should Bow To Consumer Demand On DTT

Media Stocks were seen under pressure on Thursday, as London equity markets were knocked by Wall Street’s retreat following a flurry of profit warnings.Disappointing retail data and more negative news in the financial sector also weighed on the media sector.On the corporate newsfront, Pearson was seen in focus after chief executive, Dame Marjorie Scardino, reportedly… Continue reading Sharewatch

Hachette Filipacchi has confirmed plans to launch its women’s glossy magazine, Red, internationally.The move comes after Hachette won control of the title, which was a joint venture with Emap, after a closed bidding process with the rival publisher (see Emap Loses Fight For Red).A spokesperson for Hachette confirmed: “The potential to launch internationally was a… Continue reading Hachette Plans International Launch For Red

One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month (see Freeview Digital Service Will Launch This Month).The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when… Continue reading One In Four Households Will Not Receive New DTT Service

Almost 90% of European newspaper publishers believe that digitally printed newspapers will be a commercial reality by 2010. This is one of the findings of a new report from Digital Dots, published in partnership with Ifra, the international organisation for media publishing. The Digital Newsprint for Roaming Readers report, which surveyed 50 European newspaper publishers,… Continue reading Digitally-Printed Newspapers Will Be Commercial Reality By 2010, Say Publishers

Carlton Broadcasting has announced the appointment of Coleena Reid as managing director of its London operations.Reid, who will continue her existing role as controller of broadcasting for the group, will replace Colin Stanbridge who is leaving later this month to become chief executive of the London Chamber of Commerce.Prior to joining Carlton Television as controller… Continue reading Carlton Broadcasting Announces New Managing Director

Magazine publishers should look to developing Asian economies such as China and South Korea for sales growth over the next twelve months, according to data from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 report. The study says that whilst traditional markets continue to stagnate, China’s role in the global magazine sector is growing substantially and… Continue reading Magazine Publishers Should Look To Asia For Sales Growth

GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 and around Fantasy Evening Concerts… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM

Mobile phone operators who ploughed millions of pounds into third generation investments will not see a return on their outlay for about twelve years, according to a sobering report from Forrester Research. In a survey, nine out of ten senior executives at European 3G licence holders expressed confidence that the technology, which features audio, video… Continue reading 3G Operators Face Long Wait For Profits