The Government’s Communications Bill must defend television news, according to the Independent Television Commission (ITC) and The Broadcasting Standards Commission (BSC).The New News, Old News study published by the regulatory bodies claims that our news infrastructure risks being “undermined” by the growing assumption that news is something available “free of charge and free of effort”.The… Continue reading Regulators Say Communications Bill Must Protect TV News
Emap has announced a major deal with Sky television, which will see its “High Street Honeys” competition broadcast as an interactive show.“High Street Honeys” is a long running campaign in FHM to find an unknown girl-next-door to feature on the front cover of the men’s lifestyle magazine (see FHM Goes Head To Head With Loaded).The… Continue reading FHM Takes High Street Honeys To Sky
Are you the best sporting brain in the media industry?Can you predict the outcome of a series of upcoming sporting events?www.mediatelgroup.co.uk/sportsquizMediaTel Group is running a charity Sports Quiz in order to raise as much money as possible for Whizz-Kidz, the national charity that provides mobility equipment to disabled children.There’s sporting prizes on offer for the… Continue reading Test Your Sporting Nous – And Help Disabled Kids
AOL UK is launching a national press and poster campaign to publicise its new “no frills” broadband package.The new package, which launched earlier this month, will be publicised via a national 96-sheet and 48-sheet posters running alongside national press ads, which feature the strapline: “the mother of all broadband services.”Competition in the broadband market is… Continue reading AOL Promotes New Broadband Package With National Campaign
Guardian Media Group has continued it’s radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum.The future of the advertising house had been in doubt following GMG’s £44.5m purchase of Jazz FM which accounted for about 52% of Clear Channel’s advertising sales revenues (see Jazz FM Agrees To £44.5m… Continue reading GMG Set To Consolidate Radio Ad Sales
Speculation is mounting that the Government is considering relaxing the proposed rules on radio ownership as laid out in the Draft Communications Bill.Paul Brown, chief executive of the Commercial Radio Companies Association (CRCA) has confirmed that his organisation met with Culture Secretary, Tessa Jowell, earlier this week in a private meeting to discuss the issue.The… Continue reading Radio Ownership Rules May Be Relaxed
Mobile marketing group Aerodeon is launching a viral SMS campaign to promote lollypop brand Chupa Chups.The three week campaign is targeted at 10 to 18 year old males and females. Aerodeon will utilise SMS databases from high profile media owners – T4, CD:UK and Galaxy Radio.Participants in the campaign will be given the opportunity to… Continue reading Aerodeon Launches SMS Campaign For Chupa Chups
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts.The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but well… Continue reading Johnston Press Revenues Resilient In Challenging Market
Media stocks were stable on Wednesday as bargain-hunters moved in after yesterday’s broad based sell-off, triggered by a lower than expected reading of the US Consumer Confidence index.On the corporate news front Carlton was seen in focus following its announcement that chief executive, Gerry Murphy, is stepping down to join the Kingfisher DIY group. The… Continue reading Sharewatch
MTV has this week launched the first issue of its youth trend monitor, Switched On, in a bid to help companies to create more relevant youth-focused campaigns.The new publication will be available both online and in print format and will initially be offered to marketers free of charge. The analysis, which stems from MTV’s research… Continue reading MTV Helps Marketers To Get Switched On
