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ITV viewing figures are improving ‘significantly’ during the autumn season and are now tracking flat compared with last year, according to analysts at Merrill Lynch. In August, ITV1’s share of viewing was 23.7%, a year on year decline of 1.1% points, but a rise from July’s low of 22.4%. BBC1 remained virtually flat both year… Continue reading ITV Shows Autumn Pick-Up In Viewing And Revenue

With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience

IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue

The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts.In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from the… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism

Mark Ellen, head of special projects and editorial training at Emap’s consumer division, is to leave the company after 16 years of service.Ellen will be joining former Emap editorial heavy-weight, David Hepworth; former IPC chairman, David Arculus and the former managing director of Emap Digital, Jerry Perkins, to found a publishing venture called Development Hell.The… Continue reading Emap Faces Fresh Blow As Ellen Quits

Mobile marketing group BWB has launched a new text messaging facility called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Marketing Launches Dream Text System

Search targeted marketing company, BTLookSmart, has announced a series of advertising deals with online real-estate companies Assertahome, Fish4homes, Smart Estates and Primelocation.com.The deals will see the sites employ BTLookSmart’s search targeted marketing services to attract people browsing online for properties to buy or rent. The service runs through MSN, BT Openworld, Tiscali, NTL Home, UK… Continue reading BTLookSmart Lands Estate Agent Deals

Express Newspapers owner, Richard Desmond, is considering a bid for Virgin Radio, according to a report in yesterday’s Observer newspaper. It is understood that Desmond has discussed the possible acquisition with the Board of his company, Northern & Shell (N&S), although a bid is not thought to be imminent. Analysts believe that N&S might lack… Continue reading Richard Desmond Eyes Virgin Radio, Say Reports

A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date. “Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando.… Continue reading Governments Should Bow To Consumer Demand On DTT, Says Report

Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System