Week on week analysis of the media sector shows stocks depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus last week following news of advanced merger talks that could lead to the creation of a single ITV (see Carlton And Granada Enter… Continue reading Sharewatch
Fox Kids is promoting its half-term programming and its new cartoon, Shin Chan, with a free A5 comic in The Sun and a TV advertising campaign.The promotion will see the comic inserted into 3 million copies of The Sun on Saturday 19th October. During the October half-term week the Fox Kids channel will be branded… Continue reading Fox Kids Teams Up With The Sun For Cartoon Promotion
Tonight will see MediaTel Group’s fourth annual Media Question Time take place at One Great George Street, Westminster, with a top media panel debating key industry issues under the chairmanship of BBC media correspondent Torin Douglas.The event is by invite only, but if you’ve missed out MediaTel NewsLine has just two pairs of tickets available… Continue reading Win Two Pairs Of Tickets For Tonight’s Media Question Time
RAJAR has announced that is has moved into the third phase of its audiometer testing programme.In September RAJAR launched a six-month test of the US manufactured Arbitron portable people meter. The test is monitoring the listening habits of 300 London households to 32 cross-platform radio services.RAJAR is hoping that the testing period will ascertain if… Continue reading RAJAR Enters Third Phase Of Audiometer Testing
Charles Allen, chairman of Granada, has reportedly pledged to radically overhaul ITV and to revitalise the network’s programme making arm if its merger with Carlton gets the go ahead (see Carlton And Granada Enter Advanced Merger Talks). According to yesterday’s Observer, Allen, who will become chief executive of ITV if the two companies are allowed… Continue reading Granada Chief Vows To Overhaul ITV
Permission-based mobile media is 50% more successful at building brand awareness than TV and 130% more successful than radio, according to independent research from Enpocket.The report, The Branding Performance Of SMS Advertising, claims that 44% of consumers recall a brand after receiving a text message, compared with the 30% recall level for TV ads and… Continue reading SMS Beats Traditional Media In Building Brand Awareness
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year. The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering… Continue reading Haymarket Profits Hit By Advertising Downturn
Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch
BBC1 has proved that international football is still a ratings winner with Saturday’s England versus Slovakia Euro 2004 qualifying game attracting a peak audience of 10 million.The match, which kicked off at 6.30pm, attracted an average audience of 8.5 million and achieved a 41.6% share of viewing. It easily beat the makeover show, How Do… Continue reading BBC Scores With England’s Victory Over Slovakia
The US took a step closer to the roll-out of digital radio at the end of last week, as the Federal Communications Commission (FCC) approved a technology that will allow broadcasters to transmit digital signals along with their standard FM and AM broadcasts. These simultaneous broadcasts of digital and analogue signals – called in-band, on-channel… Continue reading US Digital Radio Gets A Boost With ‘Hybrid’ Broadcast Technology
