Smash Hits has secured Woolworths as the headline sponsor of the Smash Hits poll winners party in a £1 million deal.The sponsorship will run across all of the Smash Hits brand platforms, which include; Smash Hits TV, Smash Hits online and Smash Hits magazine. Woolworths will feature on the new Smash Hits chart show, which… Continue reading Emap Secures Sponsor For Poll Winners Party
The Commercial Radio Companies Association (CRCA) has confirmed that a new Network Chart Show will replace the widely syndicated Pepsi Chart from next January.The new Chart Show, which will continue to be produced by UBC, is to be broadcast by a large consortium of commercial radio stations, including those owned by Capital, GWR, Chrysalis Radio… Continue reading CRCA Welcomes New Network Chart Show
On the corporate newsfront, Carlton remained in focus, on news that chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher, despite Carlton’s denials (see Carlton Denies Murphy Is Set To Leave). Media analysts have speculated Carlton is buying for time, in order to avoid leaving itself vulnerable to an… Continue reading Sharewatch
Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company. According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job… Continue reading Carlton And Granada Merger Talks Could Be Back On
With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts.In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from the… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism
Mark Ellen, head of special projects and editorial training at Emap’s consumer division, is to leave the company after 16 years of service.Ellen will be joining former Emap editorial heavy-weight, David Hepworth; former IPC chairman, David Arculus and the former managing director of Emap Digital, Jerry Perkins, to found a publishing venture called Development Hell.The… Continue reading Emap Faces Fresh Blow As Ellen Quits
Mobile marketing group BWB has launched a new text messaging facility called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Marketing Launches Dream Text System
Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company.According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job at… Continue reading Carlton And Granada Merger Talks Could Be Back On
