As 2002 plays out and plans are made for 2003, Kate Sergeant, consultant at Media Audits, explains why the long term structural decline of ITV is key to media planners.Life used to be a lot simpler in the UK TV Market. Agencies could estimate the number of ratings they needed to buy to deliver to… Continue reading NewsLine Column: ITV’s Falling Share – The Media Planning Rules Are Changing
Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study
Jim Hytner, commercial director of ITV, has criticised the BBC for losing sight of its public service remit and has accused the Corporation’s director general, Greg Dyke, of using the licence fee in an “irresponsible, almost criminal” way.Speaking in a purely personal capacity at this year’s Media Question Time event, Hytner, who is just weeks… Continue reading Hytner Criticises Dyke For Misuse Of The Licence Fee
In a world of fragmentation and vast technological change newspapers are still a valued form of media, according to panellists at this year’s annual Media Question Time.Despite the increasing popularity of the internet as a news medium, Mike Anderson, recently appointed as managing director of the Evening Standard, believes that newspapers are successfully adapting to… Continue reading Newspapers Are Adapting To The New Media Environment
Online ad agency, DoubleClick, has secured a global partnership with Carat that will see it become the preferred ad-serving provider for the group’s operations.Under the new deal Doubleclick will provide ad serving solutions to all of Carat’s Interactive businesses, including Renault and Vodafone for the next two years. Last month Doubleclick secured a similar deal… Continue reading Doubleclick Lands Global Partnership With Carat
The IPA’s quarterly Bellwether report, published today, has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows… Continue reading IPA’s Bellwether Report Dampens Hopes Of Early Recovery
Granada, which last week announced plans to merge with fellow ITV powerhouse, Carlton (see Carlton And Granada Enter Advanced Merger Talks) has indicated its intention to take full control of Ireland’s TV3, according to a report in today’s Independent. The Irish commercial broadcaster is part-owned by Granada, CanWest Global Communications and a group of investors… Continue reading Granada Seeks To Increase Influence In Ireland
ITV executives may secretly be relieved that the Network failed to win the digital terrestrial television licence that was put up for grabs this summer, according to the company’s marketing director, Jim Hytner, (pictured).Speaking candidly and offering a personal, rather than corporate insight, Hytner told MediaTel Group’s Media Question Time event last night that he… Continue reading Hytner Is ‘Relieved’ That ITV Did Not Win DTT Licence
Revenues from premium mobile messaging will exceed those from online advertising by 2006, according to a new study from Jupiter Research. The report predicts that while internet advertising revenues will total E3.1 billion in four years time, the premium mobile messaging market will be worth E4.6 billion. Jupiter emphasised that SMS messages will continue to… Continue reading Premium Mobile Revenues Set To Leap, Says Jupiter
BBC Magazines has secured a major advertising deal with Persil to promote its ‘Get Creative’ coupon-collect scheme for schools.The deal, which was secured through the recently formed Key Customer Group (see BBC Magazines Announces Centralised Ad Team), will see Persil advertorials and supplements appear in eight BBC titles including Radio Times, BBC Good Homes, Toxbox… Continue reading BBC Magazines Gets Creative With Persil
