The BBC is cutting its established political programmes On the Record and Despatch Box and is to replace them with new shows which aim to address the issue of voter apathy, particularly among those aged under 45.The corporation is hoping the new programmes will reconnect audiences to the political process. The BBC has set a… Continue reading BBC To Re-Vamp Political Coverage To Attract Under 45s
Mobile marketing company Flytxt has launched the first on-pack SMS campaign for Carling.The campaign invites Carling drinkers to text in codes printed on the inside of over 2 million multi-pack boxes for the chance to win tickets to an exclusive Manic Street Preachers concert. After texting the code to a special number, players will instantly… Continue reading Flytxt Rolls Out On-Pack SMS Campaign for Carling
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group.His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates World-wide (see… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
ITV2 gained the biggest non-terrestrial football audience of the season last night for the Manchester United versus Maccabi Haifa game.Between 7.45pm and 9.30pm the UEFA Champions League game attracted an average of 1.9 million viewers, which equates to a 19.4% audience share. According to ITV, this is a bigger audience than any game featured across… Continue reading ITV2 Scores With Manchester United Coverage
November’s issue of IPC’s glossy women’s monthly, Marie Claire, is to be the biggest in the magazine’s 14-year history, with 460 pages.The bumper edition of the title will be available at newsstands from 4 October with a cover featuring Friends star Courtney Cox. The special celebrity-focused issue, which according to IPC has already generated record… Continue reading Marie Claire Goes Large With Bumper November Issue
London Taxi Promotions is rebranding as Taxi Promotions in a bid to reflect its increasing national capability.The company, which launched seven years ago, recently expanded with a subsidiary in Manchester, Birmingham, Liverpool, Manchester and Glasgow. Taxi Promotions’ managing director, Asher Moses, said: “We’ve expanded nationally in direct response to client requirements and if a client… Continue reading LTP Rebrands To Reflect National Offering
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group. His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Unveiling the group’s first half results, which saw revenues pretty much flat year on year, de Pouzilhac said that the market actually deteriorated between… Continue reading Havas Sees A Deteriorating First Half
According to a report in the Financial Times, the outdoor advertising group JCDecaux, has put in a bid for Deutsche Stadte-Median, a German contractor awaiting privatisation. Jean-Francois Decaux, chief executive, said this week that he expected to face stiff competition from Clear Channel, the world’s largest outdoor advertising group and another media conglomerate Viacom. Decaux… Continue reading JCDecaux Bids For German Rival
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Announcing the group’s first half results (see Havas Sees A Deteriorating First Half), de Pouzilhac said that the market actually deteriorated between the first… Continue reading 2003 Could Be As Tough As 2002, Says Havas Chairman
