UTV Ad Revenue Outperforms ITV NetworkUlster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue.UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4%… Continue reading Ulster TV And Independent News & Media Post Half Year Results
Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1
Week on week analysis of the media sector reveals a mixed performance, although stocks were seen up across the board as September 11th passed without any significant terrorist activity.Stocks were also cheered by news the threat of war with Iraq also appears less imminent as the US hints it may allow the UN to delay… Continue reading Sharewatch
It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market
Wireless Group-owned sports radio station talkSPORT has appointed former Kiss 100 local sales manager, Sarah Barnard, as head of direct sales for London.Barnard, who takes up the position today, will oversee the local sales operation for London and will report to Ashley MacKenzie, managing director of talkSPORT’s sales house, Impact.Commenting on her appointment, MacKenzie said:… Continue reading talkSPORT Appoints New London Sales Head
The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag
Doubleclick has secured a global partnership with advertising network, Publicis, that will see it become the preferred ad-serving provider for the group’s operations.The deal will see Doubleclick’s DART ad-serving technology deploy online ad campaigns for Publicis’ entire network of clients, which includes Nestlé, L’Óreal and Renault. The agreement also covers all Publicis affiliates throughout North… Continue reading Doubleclick Secures Global Tie-In With Publicis
Middle-aged and older consumers are being ignored by media and marketing executives, according to a new report from market information provider Key Note.The Grey Consumer Survey shows that 25% of those aged 45 and over feel under-represented by advertising, with the figure rising to almost a third of women in this age group.The report suggests… Continue reading Research Shows Grey Consumers Ignored By Advertisers
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers.The report, due to be published later this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts show.The campaign centers around the creation of the world’s largest limited edition piece of contemporary art. Members of the art collective, Foundation 33, will sign and individually number 1 million postcards, containing transmission details for the new show. Once… Continue reading Channel 4 Launches New Arts Show
