Digital commercial radio stations are now available to around 85% of the UK’s population and with uptake expected to increase in the run up to Christmas, Diane Wray, marketing director for MXR Digital Radio, explains why media agencies and advertisers should explore the potential of the DAB package.If ever there has been a reason for… Continue reading NewsLine Column: Mapping The UK’s Digital Destiny
BBC News 24 is to launch a new branding campaign across the BBC television and radio networks the day after the anniversary of September 11th.The 40 second film sets out to demonstrate the lengths the news service goes to in order to bring viewers the latest news and the knowledge behind the stories. Rachel Attwell,… Continue reading BBC News 24 Launches New Brand Campaign
UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3,440 million, according to the latest figures from the Advertising Association’s Quarterly Survey of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, reveal good news for beleaguered TV sector, which saw adspend improve by 5.4% in current… Continue reading TV Leads Growth In UK Adspend During Q2
Global media and market research network, Aegis Group, this morning reported a strong performance at its media buying agency, Carat, which managed to build market share and report some positive organic growth, despite the prolonged depression in advertising conditions. The group says that there have been some signs of an advertising recovery in the US,… Continue reading Aegis Sees No Improvement In Europe, Results In Line
Hachette, which last month paid £40 million for Attic Futura (see Hachette Buys Attic Futura For £40 Million) is planning to become an increasingly significant UK player by consolidating its advertising operations.The group is believed to have received the go-ahead to build an advertising sales house in the UK for it’s portfolio of titles. A… Continue reading Hachette Set To Build Advertising Powerhouse
AOL Time Warner, the world’s largest media company, has substantially reduced its full-year forecasts for the America Online (AOL) internet service provider division, citing the continued softness in business’ advertising revenues as the main cause. AOL’s full-year revenues are now expected to be $1.7 billion, down from the previous forecast of $1.8 billion to $2.2… Continue reading AOL Time Warner Pulls Back Forecasts Due To Poor Online Ad Revenues
The latest figures from ABC for National Newspaper circulation reflect a relatively static picture of newspaper circulation throughout August. Month on month circulation declined by 0.3%.The worst fall in percentage terms was seen at the Sunday Express, which extended it’s losses month-on-month by 7.5%. The title has been coutrting controversy since it was taken over… Continue reading ABC National Newspaper Round-Up – August 2002
UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter
Scottish media company, SMG, intends to sell its newspaper and magazine publishing business in order to reduce debt and to concentrate on its core operations of television and radio. By divesting of the publishing interests, SMG hopes to be able to benefit more readily from the changes in media ownership legislation that the new Communications… Continue reading SMG To Sell Publishing And Online Business
JCDecaux has erected a series of giant billboards across the UK as part of diet Coke’s biggest ever solus advertising campaign.The month-long campaign, which was booked by BBJ through Posterscope’s new media division Hyperspace (see Posterscope Goes Into Hyperspace), includes thirteen super-sized sites in London, Manchester, Newcastle and Glasgow.The creative, devised by McCann-Erikson Dublin, is… Continue reading JCDecaux Takes A Super-Sized Diet Coke Break
