The Evening Standard‘s Hot Tickets supplement will re-launch this Thursday as Metro Life with the support of a month-long television ad campaign.The concept is an extension of the Metro Life section of Associated Newspaper’s free morning title, The Metro, which has been popular with advertisers. The new supplement will include advertising from Coca-cola, Baileys, Uniqlo,… Continue reading Evening Standard Re-Launches Hot Tickets
The BBC has today welcomed the decision by the Government to approve its new digital channel BBC3 and has admitted that Culture Secretary Tessa Jowell was right to delay the launch.BBC director general, Greg Dyke, admitted: “BBC3 is central in our drive to connect with young audiences. This has been a tough decision for the… Continue reading Dyke Praises Jowell For Diligence Over BBC 3 Decision
The underlying annual rate of inflation in the UK fell by 0.1 percentage points to 1.9% during August, according to figures from the Office for National Statistics (ONS), which indicate that interest rates could remain unchanged.The headline rate of inflation, which includes mortgage interest payments, also fell by 0.1 percentage points to 1.4%. It is… Continue reading UK Inflation Falls Slightly During August
The US television prime-time advertising marketplace is so close to being sold out that some executives are encouraging advertisers to take back the upfront commitments, according to a report on Mediaweek.com. The situation, which is somewhat incongruous with the weak economic conditions currently being experienced in the US, has driven the prices in this ‘scatter’… Continue reading US Scatter Market Virtually Sold Out
Ulster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue. UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4% to £5.7 million; turnover… Continue reading UTV Ad Revenue Outperforms ITV Network
Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1
Week on week analysis of the media sector reveals a mixed performance, although stocks were seen up across the board as September 11th passed without any significant terrorist activity.Stocks were also cheered by news the threat of war with Iraq also appears less imminent as the US hints it may allow the UN to delay… Continue reading Sharewatch
It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market
Wireless Group-owned sports radio station talkSPORT has appointed former Kiss 100 local sales manager, Sarah Barnard, as head of direct sales for London.Barnard, who takes up the position today, will oversee the local sales operation for London and will report to Ashley MacKenzie, managing director of talkSPORT’s sales house, Impact.Commenting on her appointment, MacKenzie said:… Continue reading talkSPORT Appoints New London Sales Head
The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag
