Internet search engine Google has launched a new cost-per-click advertising service called AdWords.The service allows advertisers to buy search terms that are closely related to their products. When a user types in the sponsored keyword a link to the advertiser’s website appears alongside a list of specially selected search terms.The product, which is available in… Continue reading Google Enters Cost-Per-Click Market
The BBC has today announced the launch of BBC7, a new digital talk-radio station for adults and children.The new station, which is due to go on air within the next few months, will feature comedy, drama and book readings. It will also broadcast a daily children’s show, called Big Toe Radio Show, which from 4pm… Continue reading BBC Launches New Digital Talk Radio Station
GWR’s sales house, Opus, has poached Daniel Cohen from rival radio group Chrysalis to head its newly restructured marketing operation.Cohen will oversee the local and national marketing teams, which have recently been merged into a single London-based operation. The restructure is designed to enable Opus to represent its brands more efficiently and Cohen will work… Continue reading Opus Poaches Cohen To Head Sales Team
MSN has announced a personnel shake-up to complement the expansion of its digital marketing and subscriptions business.The initiative will see Philippa Snare promoted to the newly created role of UK business manager and Michael Steckler become sales manager. There will also be two additions to the MSN UK sales planning team and the position of… Continue reading MSN Expands Digital Marketing Business
Former Channel 4 boss, Michael Jackson, is being tipped as the prime candidate for the chief executive position at ITV.According to press reports, Jackson, who is currently the head of USA Networks, has signalled his interest in holding discussions with ITV bosses and could enter the running for the position left open following the departure… Continue reading Michael Jackson Tipped For ITV’s Top Job
Channel Five secured a record audience last night with 3.6 million viewers tuning into its documentary on Michael Jackson’s Face.According to unofficial overnight figures from BARB, the channel achieved a 15% share of viewing between 9pm and 10pm, the largest ever recorded at Channel Five, aside from films and football matches.The documentary, which was heavily… Continue reading Jacko Helps Five Face The Future
The Daily Mail & General Trust, publisher of the Daily Mail, is to remain family controlled, according to its chairman Viscount Rothermere. According to a report in today’s Times newspaper, Rothermere has no intention of changing the company’s controversial share structure that gives his family control of the voting rights. He asked: “Why should the… Continue reading Daily Mail & General Trust To Remain Family Owned
The publishing assets of SMG which were put up for sale earlier this month (see SMG To Sell Publishing And Online Business), have attracted considerable interest from the UK’s prominent newspaper groups but many analysts believe that the company’s valuation is excessive given current market conditions. SMG has decided to concentrate its attention on television… Continue reading Publishing Giants To Compete For SMG Titles
Outdoor advertising contractor, Maiden Group, said that sales declined by 5.1% in the six months to 30 June 2002, pushing the group into the red. Pre-tax loss for the period was £2.3 million, down from the £2.2 million profit of the same period last year. However, things are starting pick-up, with a ‘slow but steady’… Continue reading Maiden Pushed Into Red By Tough First Half
Media Stocks joined the broader FTSE rally on Thursday, cheered by strength on Wall Street and evidence of a gilt to equity swap.The radio sector was seen in focus after Capital Radio boosted the sector with some positive guidance and the unexpected news that Chris Tarrant will stay on as host of the breakfast show… Continue reading Sharewatch
