ITV is to invest £825 million in new programming next year in a bid to increase its audience share and secure lucrative advertising deals.The renewed investment represents a 7% increase on this year’s programming budget, which was £775 million. ITV, which is suffering from the effects of the advertising downturn and stiff competition from the… Continue reading ITV To Put £825 Million Into New Shows Next Year
Many clients and agencies in the US are anticipating a rise in ad spending during 2003, according to the latest Advertising Confidence Survey from Jack Myers Report. Myers questioned 225 media and advertising executives on spending levels in 29 separate categories and found that individuals had the most faith in cable television. Over half of… Continue reading US Advertisers Vow To Increase Spending
The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The worst of the advertising recession is over and the long-term outlook is bullish, according to speakers at a Lehman Brothers media conference, held at the beginning of this week. Sir Martin Sorrell, chairman of global communications network WPP and a key prognosticator, says that the prospects for 2003 are slightly better than 2002, with… Continue reading Ad Recession: Worst Is Over, Conference Told
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
The UK came eighth in the Mobile/Internet Index rankings released in a study by the International Telecommunication Union (ITU) this week. The index forms part of a report entitled Internet for a Mobile Generation and measures the performance of over 200 economies, ranking them by 26 different criteria related to infrastructure (50% of the total… Continue reading ITU Maps Out The Future Of The Mobile Internet
Revenues at Chrysalis Radio are continuing to outperform the market and are expected to show a 9.5% increase during the 12 months to August 2002, the group announced in a trading statement this morning. This compares to an anticipated decline of 5.0% for the UK radio sector as a whole. Revenues at Chrysalis are predicted… Continue reading Chrysalis Revenues 15%pt Stronger Than Radio Sector
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch
EMAP says that its consumer magazines division is trading ahead of expectations with advertising up 7% and circulation revenues up 10%. The company, which presented to a Lehman Brothers media conference earlier in the week, also said that radio revenue is in line, down by 7%; business to business is up 2%. It also confirmed… Continue reading EMAP And Capital Update On Trading, Merger Mooted
Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine
