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Advertising revenue at Independent News & Media (INM) – publisher of the Independent newspaper in the UK – fell by 6.8% during the first half of the year, whilst circulation revenues grew by 2.1% on 0.5% rise in volume market share. The tough ad conditions saw pre-tax profits dip 10.2% to E51.7 million in the… Continue reading Independent News & Media Profits Dip In Tough Ad Climate

Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1

Wireless Group-owned sports radio station talkSPORT has appointed former Kiss 100 local sales manager, Sarah Barnard, as head of direct sales for London.Barnard, who takes up the position today, will oversee the local sales operation for London and will report to Ashley MacKenzie, managing director of talkSPORT’s sales house, Impact.Commenting on her appointment, MacKenzie said:… Continue reading talkSPORT Appoints New London Sales Head

The US television prime-time advertising marketplace is so close to being sold out that some executives are encouraging advertisers to take back the upfront commitments, according to a report on Mediaweek.com. The situation, which is somewhat incongruous with the weak economic conditions currently being experienced in the US, has driven the prices in this ‘scatter’… Continue reading US Scatter Market Virtually Sold Out

It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market

Doubleclick has secured a global partnership with advertising network, Publicis, that will see it become the preferred ad-serving provider for the group’s operations.The deal will see Doubleclick’s DART ad-serving technology deploy online ad campaigns for Publicis’ entire network of clients, which includes Nestlé, L’Óreal and Renault. The agreement also covers all Publicis affiliates throughout North… Continue reading Doubleclick Secures Global Tie-In With Publicis

Ulster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue. UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4% to £5.7 million; turnover… Continue reading UTV Ad Revenue Outperforms ITV Network

The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag

Middle-aged and older consumers are being ignored by media and marketing executives, according to a new report from market information provider Key Note.The Grey Consumer Survey shows that 25% of those aged 45 and over feel under-represented by advertising, with the figure rising to almost a third of women in this age group.The report suggests… Continue reading Research Shows Grey Consumers Ignored By Advertisers

New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers.The report, due to be published later this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing