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Consumer online purchases in the US are predicted to increase by 27% in the course of the 2002 holiday season, according to a new forecast from Forrester Research. The study estimates that consumers will spend a total of $72.1 billion on non-travel purchases this year. This is expected to rise to $217 billion in 2007,… Continue reading US Online Spending To Surge In Run Up To Christmas

The number of UK households using broadband internet connections is lower than in any other country in Europe, according to the latest research from Nielsen//NetRatings.The figures released today show that just 9% of UK households have a high-speed internet connection, compared to 39% in Germany, 33% in Sweden and 17% in France, where the overall… Continue reading UK Lags Behind Europe In Broadband Up-Take

Smirnoff is making its first move into programme sponsorship and is teaming up with the Channel 4 show Faking It.The new series begins in September and ten new episodes will follow, running through to early December. Commenting on the deal, Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both Faking It… Continue reading Channel 4 Fakes It With Smirnoff Sponsorship

Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year.Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months to… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets

Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake

Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign

Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year. Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets

GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show

Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel

Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake