Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System
Associated Newspapers’ Evening Standard is launching what it claims to be a revolutionary new SMS ad response mechanism.The paper will run a full-page ad on 8 October promoting the service and offering readers the chance to register their name, address and mobile number. These details will then be incorporated into a database allowing readers to… Continue reading Evening Standard Launches SMS Ad Response System
Carlton has denied reports that chief executive, Gerry Murphy, is set to leave the group and take a position at DIY group Kingfisher.A spokesperson for Carlton told NewsLine: “He is fully occupied with his position at Carlton and has not agreed to work with anyone else.”The speculation was first raised in The Sunday Telegraph in… Continue reading Carlton Denies Murphy Is Set To Leave
BSkyB is preparing to launch Sky One Mix, its first new digital entertainment channel for over a decade.The channel, which will be available to Sky Digital satellite subscribers, is expected to launch in the next few months, possibly as early as November. It will show a mixture of new programmes and repeats of the most… Continue reading BSkyB To Launch New Digital Entertainment Channel
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date.“Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando. “Compared… Continue reading Governments Should Bow To Consumer Demand On DTT
Richard Desmond, owner of Express Newspapers, is believed to be considering a bid for Scottish Media Group’s Virgin Radio.According to a report in yesterday’s Observer, Desmond, who has made no secret of his plans to expand his media interests, has discussed a plan to buy the commercial radio station at board level. However, it is… Continue reading Desmond Reported To Be Considering Virgin Radio Bid
After falling behind in the early stages, the UK is gaining ground on other European countries in terms of broadband uptake. There will be one million subscribers nationwide within the next fortnight, according to the Organisation for Economic Co-operation and Development (OECD). “We have waited a long time to see the benefits of telecoms infrastructure… Continue reading High Speed Internet Growth Accelerates In UK
US radio airtime ad sales rose by 5% during August, showing a continuing improvement in trading for the sector, after July’s sales grew by 9% (see US Radio Revenue Shoots Up 9% In July). Local sales figures for August increased 4% and national spend was up by 9% year on year. In the eight months… Continue reading US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date. “Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando.… Continue reading Governments Should Bow To Consumer Demand On DTT, Says Report
Digital Video Recorders (DVRs), which were heralded as a revolutionary innovation in the media marketplace, have failed to win over the American public, according to a new report from The Yankee Group. Research shows that only 1.8 million US households will have DVRs by the end of the year although this is set to increase… Continue reading DVRs Fail To Live Up To The Hype
