Media Stocks experienced heavy losses on Monday, falling victim to the broader volatility as World markets plummeted.Corporate profit woes, weakness in the UK insurance sector and the continued threat of military action in Iraq weighed on sentiment. Wall Street experienced its worst quarterly performance since the stock market crash of 1987 and the FTSE 100… Continue reading Sharewatch
Despite the ongoing advertising downturn marketing professionals received a 4% average pay increase last year, according to the annual salary survey carried out by the Chartered Institute of Marketing (CIM).However, the gap between male and female marketing directors is widening, with women getting paid 12.9% less than their male counterparts, compared with a 10.4% gap… Continue reading Marketing Salaries Defy Advertising Downturn
Emap’s dance music magazine Mixmag is launching a SMS initiative to allow readers to receive clubbing news direct to their mobile phones.The new text club, which will be promoted in the magazine, aims to build relationships with readers and create a ‘buzz’ around the monthly publication. The initiative has been designed by Flytxt, who is… Continue reading Mixmag and Flytxt Launch Interactive SMS
After lengthy negotiations Emap has confirmed that Hachette Filipacchi will maintain control of glossy women’s monthly magazine, Red.Insiders have suggested that the Emap was keen to maintain control of Red, and had increased its offer to Hachette several times in an attempt to prevent the magazine from changing hands.The future of Red has hung in… Continue reading Emap Loses Fight For Red
The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?
NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year.The most activity was seen in the broadsheet market with the Sunday Times, which recently became the official sponsor of England rugby (see Sunday Times To Sponsor England Rugby), experiencing… Continue reading NRS National Newspaper Round-Up – August 2002
GMG-owned Real Radio has expanded its sales team in Yorkshire with the appointment of Steve South as sales director and Steve Howarth as agency account manager.South, who joins from Pulse where he was managing director, will work to develop sales activity across Real Radio Yorkshire, which launched in March this year. Howarth, who joins from… Continue reading Real Radio Yorkshire Expands Sales Operation
The Daily Mirror‘s city editor, Suzy Jagger, is quitting the paper and is expected to join The Times.Jagger, who writes the Suzy In The City page, is understood to be in talks with The Times and an announcement is expected in the next couple of days.The Daily Mirror will have to re-vamp its city pages… Continue reading Mirror’s City Editor Quits For Times
Last night’s much anticipated debut of the second series of The Office pulled in an average of 4.8 million viewers, according to unofficial overnight figures from BARB.The half-hour comedy show, which was broadcast on BBC2 at 10pm, attracted a peak audience of 4.9 million viewers, beating all of the other main terrestrial channels. The show… Continue reading The Office Is Still A Hit For BBC2
Telewest Communications, the struggling UK cable firm, has reached an agreement with bondholders to eradicate £3.5 billion of its £5.3 billion debt in return for 97% of the company’s shares. It has also deferred the repayment of £68 million of interest on bonds as it seeks further approval from investors.The debt for equity swap marks… Continue reading Telewest Agrees £3.5 Billion Debt Deal
