Guardian Newspapers has secured a major sponsorship deal with Scottish Courage that will see a special food and beer supplement appear in October’s issue of Observer Food Monthly.The 32-page Brewing Up An Appetite supplement will challenge the choice of wine as an accompaniment to food, with Alistair Little suggesting suitable beers for different meals. It… Continue reading Guardian Celebrates Beer With New Sponsorship Deal
The number of mobile phone subscribers in the US will increase by 50% to 200 million by the end of 2006, according to a new report from The Yankee Group. The technology research group forecasts that mobile phones are set to dominate personal calling and supersede landlines in the public conciousness. “Wireline replacement is a… Continue reading Mobile Phones To Reshape US Telecoms Landscape, Says Report
Hachette Filipacchi has launched a new mobile marketing service across its portfolio of titles, which includes Sugar, B and TV Hits.The service will give advertisers access to a database of over 50,000 mobile records, with a broad choice of demographics including age and gender profiles. Services will include SMS push campaigns to the magazine readers,… Continue reading Hachette To Launch New SMS Marketing Service
Loss of unsuccessful companies and continued consolidation are to be key characteristics of the European pay-television sector, according to forecasts by analysts at Merrill Lynch. With the exception of BSkyB in the UK, early entrants to the European pay-TV sector have generally seen their market share erode over the last few years, as new competitors… Continue reading European Pay-TV Sector Faces Further Failures And Consolidation
The Chrysalis-owned Galaxy Network is to launch a new weekly consumer magazine, called Galaxy Out There.The magazine, which is scheduled to launch in November 2002, will have an initial print run of 500,000 copies and will be distributed through Galaxy’s five regional transmission areas: South Wales and the West, Birmingham, Manchester and Yorkshire, as well… Continue reading Chrysalis Launches Galaxy Spin-Off Magazine
The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine
