More Industry News articles

UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term

BSkyB will be able to secure the rights to Premiership football for a significantly reduced amount when the current deal comes up for renewal. That is the conclusion of a study from business information providers Sportcal out this week. The report predicts that Rupert Murdoch’s satellite broadcaster will be the only bidder for live matches… Continue reading BSkyB Is The Only Winner In Football Recession

In a bid to attract advertisers, the IAB, which represents the interests of interactive media companies, is to rebrand streaming media as “interactive broadcasting”. Research among more than 500 executives, 70% of whom work for ad agencies with primary responsibility in the media buying, planning and supervisory categories, found that 79% agreed that the change… Continue reading IAB Reveals New Name For Streaming Media

Germany is still the leading European internet power, with approximately one-quarter of the continent’s online population, according to a report from Information et Publicité. The research firm also found that German surfers spend an average of 522 minutes a month online. The Spanish and French are also keen surfers averaging 495 and 476 minutes respectively.… Continue reading Germany Is Top European Internet Market

New research claims that the newspaper industry has underestimated the threat posed by the web, reports Mediapost. A study, conducted by Gordon Borrell of Borrell Associates and Clark G. Gilbert of the Harvard Business School, has warned US newspapers that they have become complacent and need to adapt to the changing media landscape. “They’re not… Continue reading Newspapers Must Face Up To Challenge Of The Net, Says Report

The ASA has upheld complaints against a national press campaign for Daewoo, which claimed that the company’s latest car was “driving around with an eye on the environment.”The advert for the car listed its emissions and fuel consumption rates prompting a member of the public to complain that it implied the car’s environmental performance was… Continue reading ASA Upholds Complaints Against Daewoo

Media Stocks were seen recovering some of Monday’s crushing losses, following the broader recovery of the FTSE-100, as bargain-hunters moved in.Equity markets across the Atlantic remain weak, with signs of consumption slowing and the threat of military action in Iraq weighing.On the corporate newsfront Emap, was seen in focus after Hachette Filipacchi, outbid the group… Continue reading Sharewatch

BT has announced plans to return to the mobile phone market at the end of this month with the launch of a new service called Mobile Sense.The telecoms company pulled out of the market last year when it sold its mobile arm mm02. However, BT has signed a new deal with 02 to buy wireless… Continue reading BT Returns To Mobile Market With New Offering

Channel Five has declared its desire to replace Channel 4 as the main commercial competitor to ITV.The chief executive of RTL Group, Didier Bellens, has announced that his goal is to build Channel Five into the number two commercial broadcaster after ITV.The news comes as Channel 4 has reportedly experienced one of its worst weekly… Continue reading Five Sets Its Sights On Toppling Channel 4

ITV2 has announced plans to show further Popstars: The Rivals Extra programmes on Sunday nights.There will be nine 30-minute shows which will include behind the scenes footage and extra information on the contestants. The series will be hosted by former Pop Idol runner up Hayley Evetts.ITV2 is clearly hoping to emulate the audiences it achieved… Continue reading ITV2 To Show More Popstars: The Rivals Extra Shows