Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake
Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel
Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year. Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets
Managing director of the Evening Standard, Sally de la Bedoyere, has stepped down after 17 years at Associated Newspapers.A spokesperson for the Evening Standard said her departure was part of a management restructure designed to compliment the paper’s ongoing redesign. She added: “Sally has worked for us since 1986 and we’d like to thank her… Continue reading Evening Standard Managing Director Steps Down
Analysts at Merrill Lynch have slightly downgraded their 2003 forecasts for US and global advertising growth, warning that further downgrades are more likely than upgrades. The broker says that in its previous forecasts in June it was modestly raising the figures, believing this was an err on the conservative side. Now, it is reducing the… Continue reading Merrill Lynch Lowers 2003 US And Global Ad Forecasts
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Virgin Radio is expanding its Access All Areas initiative to give advertisers access to the station’s programming for the first time.The scheme will offer clients on air editorial ‘Spotlight’ segments allowing them to embed their marketing messages into Virgin Radio’s programming. The station says it will work with advertisers to create programming strands that are… Continue reading Virgin Offers Advertisers Access To Programming
Two of the UK’s largest internet portals are set to embark on an industry-wide initiative to promote online advertising to media owners and agencies.Over the next few months both Lycos UK and MSN UK will visit a range of media owners, as well as leading media planning and buying agencies to promote the internet as… Continue reading Lycos And MSN To Target Agencies With Online Ad Push
