Virgin Radio is expanding its Access All Areas initiative to give advertisers access to the station’s programming for the first time.The scheme will offer clients on air editorial ‘Spotlight’ segments allowing them to embed their marketing messages into Virgin Radio’s programming. The station says it will work with advertisers to create programming strands that are… Continue reading Virgin Offers Advertisers Access To Programming
As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide (see Hearn Expected To Succeed Bungey At Cordiant). The confirmation of Bungey’s departure comes as Cordiant’s first half results show that… Continue reading Bungey’s Departure Confirmed As Cordiant Profits Tumble
Two of the UK’s largest internet portals are set to embark on an industry-wide initiative to promote online advertising to media owners and agencies.Over the next few months both Lycos UK and MSN UK will visit a range of media owners, as well as leading media planning and buying agencies to promote the internet as… Continue reading Lycos And MSN To Target Agencies With Online Ad Push
Regional newspaper publisher, Johnston Press, has sold the Galloway Gazette and the Stornoway Gazette businesses to Scottish Radio Holdings (SRH) for an undisclosed sum, the group announced this morning. Johnston acquired the businesses as part of its acquisition of Regional Independent Media (RIM) earlier this year (see Johnston Press Acquires RIM Newspaper Business). The Galloway… Continue reading Johnston Press Sells Scottish RIM Papers
As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide.The confirmation of Bungey’s departure comes as Cordiant’s first half results show that profits virtually halved due to the depressed advertising conditions.… Continue reading Bungey Departs As Cordiant Profits Tumble
UK cable group NTL has been cleared by a US Bankruptcy Court to begin the financial and organisational restructure of the business, which previously sat on top of a £12 billion debt mountain (see NTL Revenues Fall Slightly As Recapitalisation Approaches). The company’s emergence from the US’ Chapter 11 bankruptcy protection will allow it to… Continue reading NTL Is Cleared For Reorganisation
The Telegraph group is launching an interactive promotion with John Smith’s ale which is giving readers the opportunity to write sports features.The campaign, designed to reinforce the current TV adverts, will invite readers through newspaper, online and direct mail promotion, to submit “no-nonsense” 100-word articles about top televised sporting events.The “Just ‘Ave It” campaign will… Continue reading Telegraph Launches John Smith’s Campaign
ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations
Research conducted by the Advertising Standards Authority has shown that portraying children in a sexual fashion is the strongest advertising taboo.In a list of the most sensitive advertising topics, ads featuring children were rated most risky, followed by those portraying violence and sexual degradation, which were also found to be potentially offensive.Christopher Graham, director general… Continue reading ASA Tells Advertisers To Beware Of Children
Less than one third of mobile phone users plan to upgrade their phones to third generation (3G) enabled units, throwing further clouds over the supposed new wave of revenue for the telecoms industry (see Insight Analysis: 3G Promises Unfulfilled). A new report from A.T. Kearney and Cambridge Business School has found that whilst 61% of… Continue reading 3G Is A Turn-Off With Consumers, Finds Study
