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The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits

MediaTel Group’s ladies football team experienced the sweet taste of success again on Sunday when they won the NABS/MediaWeek 5-a-side tournament. Having won the competition the last time they entered two years ago expectations for a repeat performance were high.All the training paid off when the ladies team conceded just two goals during the day… Continue reading MediaTel Ladies Football Team Tastes Success

European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate

Emap has announced it is to launch a new women’s weekly magazine called Closer at the end of this month.The first issue will be supported by a multi-million pound marketing campaign including television and radio advertising, combined with point-of-sale promotion.Paul Keenan, CEO of Emap consumer media, commented: “Emap has a record of introducing innovative new… Continue reading Emap Gets Closer To Women’s Market With New Launch

Channel 4 has unveiled an innovative marketing campaign to support the launch of its new art and culture programme, The Art Show.The campaign will see members of the art collective, Foundation 33, sign and individually number 1 million specially designed postcards containing transmission details for the new show. Once signed, the postcards will be distributed… Continue reading Channel 4 Launches Campaign To Promote New Arts Show

Freeserve is launching another multi-million pound advertising campaign to drive uptake of its flat-rate AnyTime internet access package.The campaign, which develops the existing Hippy theme created by M&C Saatchi, launches later this month and will see a new edit of the TV ad air across the main terrestrial and satellite channels in a burst planned… Continue reading Freeserve Sticks With Hippies For Latest Ad Campaign

BSkyB has secured a deal to supply Telewest with three basic-tier channels for the next four years.The deal will see Telewest broaden distribution of BSkyB’s flagship Sky One channel to all its digital and analogue customers with Essential, Essential Plus and Supreme packages. Telewest subscribers will continue to have access to Sky News and will… Continue reading BSkyB And Telewest In Four Year Carriage Deal

John Storey, new business director at Media Audits, is leaving the company after nearly seventeen years.Storey, who also sat on the Media Audits Group board, has performed a number of senior roles for the company including running the UK business, large scale account handling, agency pitch adjudication and most recently leading Media Audits’ new business… Continue reading Storey Departs Media Audits After Seventeen Years

Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002

Analysis of July’s TV revenue figures for the UK’s main terrestrial channels reveal an overall decline of 3.4% year on year. All channels saw revenues fall, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after… Continue reading TV Market Round-Up – July 2002