Research conducted by the Advertising Standards Authority has shown that portraying children in a sexual fashion is the strongest advertising taboo.In a list of the most sensitive advertising topics, ads featuring children were rated most risky, followed by those portraying violence and sexual degradation, which were also found to be potentially offensive.Christopher Graham, director general… Continue reading ASA Tells Advertisers To Beware Of Children
Future Network, the troubled games and specialist publishing group, has moved into the black in the first half of this year, with a pre-tax profit of £0.9 million, compared to a loss of £106.8 million for the same period last year. The group describes the first half as demonstrating ‘important progress’. “The business is debt-free,… Continue reading Future Network Moves Into The Black In First Half
I Feel Good Publishing’s adult titles Viz and Bizarre are teaming up with Flytxt to offer readers an interactive text messaging service.Those who subscribe to the service, at a cost of 25p per message, will receive humorous definitions of words and people. Readers will also be able to text in their own jokes, general comments… Continue reading Viz and Bizarre To Drive Revenue With SMS Launch
First half earnings at pan-European broadcasting group, RTL, were down by 23.0% due to the very weak television advertising market in Europe, the group announced this morning. Group revenue rose by 5.1% to E2.1 billion, but underlying revenue fell by 2.0%. RTL sees continued difficulties in the advertising market conditions, with the German market down… Continue reading RTL Sees No Ad Improvement As Earnings Tumble
The ASA has censured a magazine advert for computer components that featured two women kissing, after complainants claimed it was gratuitous and offensive.The ad, which featured a full page close-up of one woman touching another woman’s breast, appeared in a trade magazine sent to IT purchasing decision-makers. However, the ASA received complaints from readers concerned… Continue reading ASA Finds Tongue In Cheek Ad Gratuitous
UK Media stocks were under pressure on Tuesday, after the FTSE 100 briefly dropped below the 4,000 level after a sharp fall in Asian markets and heavy losses on Wall Steet.Beleaguered cable company Telewest was the sectors biggest loser, falling 16.67% on news that it is accelerating cost cutting efforts as it prepares for a… Continue reading Sharewatch
Internet communications company Tiscali has restructured its UK sales and commercial arm and has appointed Sean Flood to the newly created position of joint sales and commercial director.Flood, previously business development director at Tiscali, will lead the company’s sales operations and will oversee strategic alliances and acquisition targets in the UK market. He will be… Continue reading Tiscali Restructures UK Sales Arm With New Appointments
Half of UK business were online in 2001, according to the first stage of results from the Office for National Statistics’ 2001 e-commerce survey of 12,000 businesses. The report shows that the larger a business, the more likely it is to be online: 46% of the smallest businesses use the Net, compared with 98% of… Continue reading Half Of UK Business Online In 2001, Finds ONS
Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group.ITV1 Despite a boost in advertising surrounding the… Continue reading Billetts’ Outlook For The UK Television Sector
The UK television market is trading much more strongly than had been anticipated, according to early indications and forecasts from buying agencies and brokers. ITV is now expected to show year on year growth of 7.0% in August and 2.8% in September. This compares to forecasts from Merrill Lynch of 3.0% and 0.5% respectively. October… Continue reading UK TV Trading Looks Strong With ITV Showing H2 Pick-Up
