Primesight, SMG’s outdoor advertising arm, has launched a new range of premium backlit 48-sheet posters.The Premier Backlights roll-out this month and can be manipulated to display ads either in a landscape or portrait format. They are targeted at upmarket advertisers looking for standout and premium sheetage across the capital.The 10 new backlights will be positioned… Continue reading Primesight Rolls Out Premier Backlights
The proportion of European consumers using the internet to purchase goods and services is steadily increasing, despite an overall dip in optimism about the medium, according to a new report from Gfk Group‘s gfk-webgauge survey. European consumers are less optimistic about the development of e-commerce than they were only six months ago, according to a… Continue reading European E-Commerce Sector Grows, Despite New Media Pessimism
ITV companies Carlton and Granada have been cleared of any wrongdoing in securing a £320m advertising deal with Unilever in an unofficial investigation by the ITC.The deal, struck in May this year (see Unilever Signs Record UK Airtime Deal), was the largest in UK television history and drew sharp criticism from Channel 4, which wrote… Continue reading Carlton And Granada Cleared Of Collusion In Record Ad Deal
The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media
Wallpaper* has appointed Jeremy Langmead as its new editor-in-chief, replacing founding editor Tyler Brule, who left in May.The IPC style-bible poached Langmead from his previous role, heading up the lifestyle features desk at the Evening Standard. Prior to this he edited the Sunday Times Style magazine and cult women’s title Nova during its brief revival… Continue reading Wallpaper* Appoints New Editor In Chief
A new multi-media interactive Smash Hits chart show is being launched by Emap Performance, as the future of the existing Pepsi Network Chart hangs in the balance.The new chart show is set to be broadcast across Emap Performance’s Kiss stations and its Big City network of stations in the North, as well as on Smash… Continue reading Emap Launches Multi-Media Chart Show
Media Stocks were seen depressed on Monday, suffering from a general lack of confidence in global markets and low trading volumes due to the Labour Day holiday in the US.Heavy-weights Carlton and Granada remained in focus after a note from JP Morgan recommending a switch into Carlton, at the expense of Granada. The note saw… Continue reading Sharewatch
The majority of media owners have been giving online content away for free since the early days of the internet. However, the dotcom bubble has well and truly burst and some would argue that internet advertising has yet to find its feet. With this in mind, Scott Billings of MediaTelINSIGHT questions the tenability of the… Continue reading NewsLine Column: Is There Such A Thing As A Free Lunch?
NRS figures for the February to July period in 2002 reveal a mixed picture for newspaper readership. The overall number of people reading newspapers remains fairly static, with a 0.3% growth compared to the same period last year.Despite the frenzy surrounding the tabloid price war between The Sun and the Mirror, NRS figures reveal more… Continue reading NRS National Newspaper Round-Up – July 2002
Cordiant Communications chief executive, Michael Bungey, is expected to announce on Friday, along with the group’s financial results, that he will leave the company, according to further speculation in the broadsheet press. It has been rumoured for some time now that Bungey will step down from his role at the top of the global marketing… Continue reading Bungey Expected To Leave Cordiant Comms
