Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel
Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake
Guardian Media Group Radio has appointed Julian Carter as deputy sales director, with responsibility for developing local, regional and national sales across the Real and Jazz FM brands.Carter will report to group sales director, Jon Hewson, who commented: “I know Julian’s ability from working with him at Century and I am delighted that GMG has… Continue reading GMG Radio Appoints New Deputy Sales Director
JCDecaux has erected a series of giant billboards across the UK as part of diet Coke’s biggest ever solus advertising campaign.The month-long campaign, which was booked by BBJ through Posterscope’s new media division Hyperspace (see Posterscope Goes Into Hyperspace), includes thirteen super-sized sites in London, Manchester, Newcastle and Glasgow.The creative, devised by McCann-Erikson Dublin, is… Continue reading JCDecaux Takes A Super-Sized Diet Coke Break
One in five Americans consider the internet to be the “most essential” medium in their lives and it is now appreciated as much as television, according to a report from Arbitron and Edison Media Research. Survey results published in “Internet 9: The Media and Entertainment World of Online Consumers”, showed that 34% of respondents believed… Continue reading Web Rivals Television In The Popularity Stakes
The worldwide internet population will increase from its current level of 565 million to 725 million by the end of 2004, according to a forecast from eMarketer. The report also asserted that the Asia-Pacific region is set to surpass Europe and North America in terms of number of web users. Nua recently stated that Europe… Continue reading Internet Population To Rise By 28% In Next Two Years
Week on week analysis of the media sector reflects a turbulent week for heavy-weight stocks, hit by profit taking on Wall Street in anticipation of investors increasingly bearish outlook as the anniversary of September 11th approaches.High-profile decliners include Capital Radio, which has suffered over the past week on rumours breakfast show DJ, Chris Tarrant, will… Continue reading Sharewatch
Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake
