More Industry News articles

Telewest Communications, the UK cable operator, has extended its high-speed Blueyonder internet service to Devon and Cornwall, offering the south west of England broadband access to the web. Telewest’s broadband coverage now reaches a number of regions across the length of England and parts of Scotland. In many of Telewest’s coverage gaps, rival group NTL… Continue reading Telewest Brings Broadband Internet To South-West England

IPC has strengthened the editorial team at its glossy fashion monthly InStyle with the appointment of Tammy Butt as deputy editor and Tamasin Doe as fashion director.The appointments are likely to be seen as an attempt by the title, which launched last February, to strengthen its position in the women’s monthly market after seeing a… Continue reading InStyle Boosts Editorial Team With New Appointments

Week on week analysis shows that the best performance in last week’s media market came from Maiden Group, which was seen up 2.02%.Carlton and Granada remained in focus after reports the ITC has asked the groups to clarify plans for closer co-operation in marketing and programme commissioning. Granada, the sector’s biggest loser week on week,… Continue reading Sharewatch

The MRG XI completed a 2-1 victory in the annual cricket challenge series against BMRB by wrapping up the third and final game with an 11 run victory that was ultimately more comfortable than it might sound.Satisfyingly both sides went into the deciding game with strong line-ups, and the scoring was notably lower than normal… Continue reading MRG Team Keeps It Tight When It Really Counts

Smirnoff is making its first move into programme sponsorship, teaming up with the Channel 4 show ‘Faking It’.The new series begins in September and ten new episodes will follow, running through to early December.Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both ‘Faking It’ and Smirnoff have the same target audience.… Continue reading Smirnoff Sponsors Channel 4 Show

The ITC has asked Carlton and Granada to clarify plans to merge their sales and marketing teams after Carlton chief executive, Gerry Murphy, spoke of his plans to create a “virtual enterprise” in a recent newspaper interview (see ITV Power Brokers Team Up To Stop The Rot).The ITC has sent letters to both companies requesting… Continue reading ITC Raises Questions Over ITV’s Virtual Enterprise

Telewest has extended its high-speed Blueyonder internet service to Devon And Cornwall.Users in the South West of England will now have access to a broadband internet service nearly ten times faster than traditional dial-up connections. For an extra ďż˝15 per month subscribers will also be able to receive digital TV and interactive services.Telewest’s sales and… Continue reading Telewest Increases Blueyonder Coverage

Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis.The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell.The acquisition continues WPP’s strategy of strengthening its networks in… Continue reading WPP Buys French Creative Agency

Digital One is launching an in-store promotion of DAB Digital Radio in 174 stores across the UK.The campaign will target consumers with leaflets and point of sale campaigns designed to raise awareness of radio stations in the Digital One multiplex, which includes Bloomberg Radio, Virgin Radio, talkSPORT and Classic FM.Quentin Howard, chief executive of Digital… Continue reading Digital One Launches Retail Promotion

Real Radio has appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations.The agency, which secured the contract following a competitive pitch, will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales. The TV campaign will run in the… Continue reading Real Radio Selects New Ad Agency For TV Push