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UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe

Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August

Media stocks were seen under pressure on Monday, as fears of further terrorist attacks, marking September 11th are seen dominating still fragile markets and the ever-present worry of a US-led military strike against Iraq weigh heavily.SMG is seen in focus on news it is to put three of Scotland’s biggest selling newspapers up for sale,… Continue reading Sharewatch

Search targeted marketing company BTLookSmart has expanded its global management team with the appointment of Paul Eisentein-Levett to the newly created position of vice president of product development.Eisenstein-Levett, who joins from digital music solution provider Vitaminic, where he was vice president of product development and marketing, will manage all aspects of BTLookSmart’s product portfolio. He… Continue reading BTLookSmart Boosts Global Management Team

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002.Announcing its first half results this morning, Aegis said that the strong upfront markets in the US have pointed toward the beginnings of a strengthening media sector there, whilst Europe, which… Continue reading Aegis Downgrades European Ad Forecasts

Scottish media company, SMG, intends to sell its newspaper and magazine publishing business in order to reduce debt and to concentrate on its core operations of television and radio. By divesting of the publishing interests, SMG hopes to be able to benefit more readily from the changes in media ownership legislation that the new Communications… Continue reading SMG To Sell Publishing And Online Business

Digital commercial radio stations are now available to around 85% of the UK’s population and with uptake expected to increase in the run up to Christmas, Diane Wray, marketing director for MXR Digital Radio, explains why media agencies and advertisers should explore the potential of the DAB package.If ever there has been a reason for… Continue reading NewsLine Column: Mapping The UK’s Digital Destiny

BBC News 24 is to launch a new branding campaign across the BBC television and radio networks the day after the anniversary of September 11th.The 40 second film sets out to demonstrate the lengths the news service goes to in order to bring viewers the latest news and the knowledge behind the stories. Rachel Attwell,… Continue reading BBC News 24 Launches New Brand Campaign

UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3,440 million, according to the latest figures from the Advertising Association’s Quarterly Survey of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, reveal good news for beleaguered TV sector, which saw adspend improve by 5.4% in current… Continue reading TV Leads Growth In UK Adspend During Q2