Chairman of the Joint Scrutiny Committee, Lord Puttnam, has urged the Government to recognise that the long-term future of the BBC lies “most securely” within Ofcom.Delivering the annual Worldview lecture at this year’s Guardian Edinburgh International TV Festival, Puttnam warned of the dangers of the BBC abusing its position of “tremendous power” and called on… Continue reading GEITF 2002: Puttnam Calls For BBC To Come Under Ofcom
Over 50 million text messages were sent each day during the A-Level and GCSE results period, between the 15th and 22nd August, according to figures released by the Mobile Data Association.The exam-results period saw a 10% increase in the number of text messages sent daily and the figures show that person-to person text messaging reached… Continue reading Exam Results Boost July’s Text Message Total
Outdoor Advertising agency Mobile Media is using a team of scooters to promote Sainsbury’s supermarket with a series of highly targeted local campaigns.Sainsbury is the first advertiser to use the scooters, which display two 6-sheet posters back to back. The supermarket is to use the bikes to target pedestrians in specific areas to promote store… Continue reading Sainsbury Uses Mobile Media Scooters For Promotion
This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?
Hachette Filipacchi has announced an end to its joint ventures with Emap, following its purchase of Attic Futura (see Hachette Buys Attic Futura For £40 Million).The split will see Hachette keep it’s trademark Elle brand which includes Elle Decoration and Elle Girl. However the future of Red magazine is still hanging in the balance. Marie… Continue reading Red’s Future Uncertain After Emap And Hachette Split
US online retail sales increased by 3.7% in the second quarter of 2002, but market share slipped to 1.2%, according to the US Commerce Department. New figures show that ecommerce sales totalled $10.24 million, up from $9.88 million in the first quarter of the year. However online purchases were up by 24.2% year on year.… Continue reading US Ecommerce Sales Exceed $10 Million In Q2
The indebted cable operator, Telewest Communications has announced the appointment of a new finance director to lead it through a period of financial restructuring.Mark Luiz moves from his current position as chief operating officer to succeed Charles Burdick, who was promoted to managing director earlier this month. Luiz is charged with the task of reducing… Continue reading Luiz To Manage Telewest Finances
The number of US broadband subscribers is likely to treble in the next five years, according to a study by the Leichtman Research Group. Analysts estimate that 12.5 million US households had high-speed access to the internet at the end of the first quarter of 2001. This is set to increase to 37.3 million by… Continue reading Broadband In Half Of Online Homes By 2007, Says Leichtman
Future Publishing is launching a £1 million marketing campaign to promote its PC magazine portfolio in the run up to Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XP magazine.The seasonal promotion aims to raise awareness of PC magazines in the… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
The latest round of US newspaper publishers financial results show that advertising revenues are continuing to be weak, particularly in the national advertising sector (see US Papers Continue To Suffer Ad Declines). Now almost all US newspaper companies have published their results, analysts at Merrill Lynch are estimating that the overall July revenues were flat… Continue reading ‘Muted And Uneven’ US Press Recovery Predicted By Merrill Lynch
