A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
European online trade revenues are expected to multiply in the next few years and will account for more than a fifth of all business trade by 2006, according to a new study by Forrester Research. The Future Of Europe’s Online B2B Trade reported on thirteen different industries in fifteen European countries and predicts that electrical… Continue reading EU Online Trade To Exceed €2 Trillion In 2006, Says Forrester
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties.The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of some… Continue reading Telewest Gains Bank’s Consent For Restructure
Online and broadcast platforms complimented each other in building up audience figures for Big Brother 2002, according to the latest research from Nielsen/NetRatings.Data shows that peaks in television viewing coincide with peaks in daily internet traffic, suggesting that those logging onto the web, would also tune into the television programme. Both platforms achieved record audiences,… Continue reading Big Brother’s Cross-Media Platforms Deliver Audience
According to a report in today’s Financial Times, Vivendi Universal is examining the possibility of selling its Express-Expansion magazine division as it looks to reduce a debt burden of E19 billion. Express-Expansion publishes sixteen titles including the French current affairs magazine, L’Express and potential buyers include the Dassault arms group which owns the centre-right newspaper,… Continue reading Vivendi Considers Sale Of Magazine Business
A range of industry figures gathered at last night’s MRG evening meeting to hear the Wireless Group’s Bill Ridley, Carat’s James Smyth and Justin Sampson of the RAB discuss the contentious issue of radio audience measurement.Following Kelvin MacKenzie’s renewed criticism of RAJAR’s diary system, Ridley explained that the Wireless Group has been trialing a new… Continue reading MRG Evening Meeting: The Future Of Radio Audience Measurement
ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the… Continue reading ABC Follow-Up Report: Adverts In Women’s Monthly Magazines
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year.The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been blamed… Continue reading UK Digital Market Stands Still For Now
People who have watched or listened to streaming media online in the past week buy more compact discs than the average American, according to a new study by Arbitron and Edison Media Research. The report, Internet 9: The Media and Entertainment World of Online Consumers found that weekly “Streamies” bought twenty-one CDs in the last… Continue reading Streaming Media Encourages Music Sales, Says Report
The Times is expanding its offering with the launch of a new weekly property supplement Bricks and Mortar at the start of September.The new supplement will be 32-pages long in a stand-alone tabloid format and will be included in Friday’s edition of the paper. It will only be distributed in southern editions of The Times… Continue reading The Times Launches New Property Supplement
