Channel 5 has announced it is to undergo a fundamental branding revamp, which will include a change in its logo next month.Director of marketing, David Pullan said: ” The campaign set out to achieve three key objectives: to clarify the channel’s creative strategy; to refresh the channel’s on screen identity; and to address the gap… Continue reading Channel 5 Relaunched As Five
AT&T, the US telecoms company, has completed the sale of its 27.6% stake in Time Warner Entertainment. AOL Time Warner has paid $9 million for full control of TWE and will now take sole charge of the Warner Brothers film studios plus a number of cable channels including HBO amd Comedy Central. The payment will… Continue reading AOL Finalises Deal With AT&T
The indebted cable operator, Telewest Communications has announced the appointment of a new finance director to lead it through a period of financial restructuring. Mark Luiz moves from his current position as chief operating officer to succeed Charles Burdick, who was promoted to managing director earlier this month (see Telewest Chief Executive Removed In ‘Boardroom… Continue reading Luiz To Manage Telewest Finances
The Advertising Standards Authority has upheld a complaint against a Calvin Klein perfume poster on the grounds it was sexually suggestive.The poster depicted semi-naked models kissing, whilst holding a bottle of the perfume, and was similar to previous Calvin Klein poster campaigns.The ASA received a total of 35 complaints about the image, both from members… Continue reading ASA Upholds Complaint Against Calvin Klein
Media Stocks put in a solid performance across the board on Wednesday, uplifted by a strong finish to Wall Street’s Wednesday session.Industry heavyweight Carlton remained in focus after signing a deal with US production company Gurin. The move reflects the growing trend of US producers sourcing reality television and game show ideas from Europe, Carlton… Continue reading Sharewatch
The new Tate magazine, due to be relaunched next month, will carry consumer advertising on its pages for the first time.Condé Nast will now publish the magazine, which was previously published by Spafax publishing. The re-vamped magazine is designed to appeal to a wide ranging audience and will be also be distributed internationally.The revamped magazine… Continue reading New Tate Magazine To Carry Advertising
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes magazine, which saw a 9% year-on-year rise in circulation. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts within the title (see ABC Jan-Jun… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
BBC Worldwide is extending its portfolio of pre-teen titles with the launch of a new magazine called Disney’s Explorer on the back of an autumn Disney movie release.The 32-page title, which is aimed at children aged between 7 and 10, goes on sale on 25 September and has been designed to appeal to those interested… Continue reading BBC Worldwide Extends Pre-Teen Portfolio
A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
Germany’s solitary pay-TV service Premiere World has been put up for auction and is believed to have attracted interest from twenty potential buyers. Premiere has 2.4 million subscribers but has been losing money since launch and contributed in no small way to the collapse of its parent company, Kirch Gruppe. Possible bidders are thought to… Continue reading Struggling Premiere Goes Under The Hammer
