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Advertising revenue at Independent News & Media (INM) – publisher of the Independent newspaper in the UK – fell by 6.8% during the first half of the year, whilst circulation revenues grew by 2.1% on 0.5% rise in volume market share. The tough ad conditions saw pre-tax profits dip 10.2% to E51.7 million in the… Continue reading Independent News & Media Profits Dip In Tough Ad Climate

The US television prime-time advertising marketplace is so close to being sold out that some executives are encouraging advertisers to take back the upfront commitments, according to a report on Mediaweek.com. The situation, which is somewhat incongruous with the weak economic conditions currently being experienced in the US, has driven the prices in this ‘scatter’… Continue reading US Scatter Market Virtually Sold Out

Ulster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue. UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4% to £5.7 million; turnover… Continue reading UTV Ad Revenue Outperforms ITV Network

Media Stocks were seen depressed on Thursday as profit taking on Wall Street weighed heavily on the London equity markets.Investors will also be digesting George W. Bush’s speech to the United Nations, in which he stated action would be taken against Iraq unless the UN enforced resolutions forcing the regime to disarm. The threat of… Continue reading Sharewatch

IPCtx has announced the details of a revamp for its flagship listings title, TV Times.The magazine, which saw circulation decline by 10.4% year on year in the latest set of ABC results, will feature a number of changes, developed since Mike Hollingsworth took over as editor earlier this year.On sale on 17 September, the new-look… Continue reading TV Times Gets New Look Following ABC Drop

The Institute Of Practitioners In Advertising (IPA) is again considering the possibility of creating a single unified trade body to represent the communications industry and has commissioned a report to examine the idea more closely.The report commissioned by the IPA, the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA), will look… Continue reading IPA Pursues Plans For Single Communications Trade Body

Granada has secured Lambrini as the £1m sponsor for the new ITV1 dating show Mr Right.The new show will see ‘Mr Right’ select a group of eligible women and over a number of weeks viewers will decide which one would make an ideal match. Lambrini, known as the drink for “girls who want to have… Continue reading Lambrini Makes A Date With ITV

Emap is launching its weekly Motorcycle News magazine as a television format on Granada Sky Broadcasting’s (GSB) Men & Motors channel later this month.Presented by Louise Brady, Motorcycle News will launch on 20 September covering issues and features from the publication, as well as creating its own original content. The show will focus on all… Continue reading Emap Launches Motorcycle News As TV Format

Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts and culture programme, The Art Show.The campaign will see members of the art collective, Foundation 33, sign and individually number 1 million specially designed postcards containing transmission details for the new show. Once signed, the postcards will be distributed… Continue reading Channel 4 Launches Campaign To Promote New Arts Show

The UK’s major advertisers are not making enough use of their website addresses in marketing campaigns, according to research from the Direct Mail Information Service (DMIS).The study of 100 UK companies with an average ad spend of £5.3 million, shows that advertisers routinely include their website URL in marketing campaigns, but that few have recognised… Continue reading Advertisers Fail To Utilise Marketing Potential Of Websites