US adspend is forecast to show a slight comeback in the second half of the year, with moderate gains continuing through to 2006, according to a new industry report from Veronis Suhler Stevenson as reported by Mediapost. Growth of 2.9% is predicted for 2002, following the 6.2% decline of last year. Most of this is… Continue reading US Ad Forecasts From Veronis Suhler
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Broadband internet is starting to capture the imagination of the British public and almost 2 million homes will have high-speed web access by this time next year, according to the Summer 2002 Internet Report from Continental Research. The study shows that of the 10 million UK households now connected to the internet, 12% already have… Continue reading UK Web Users Catching The Broadband Bug, Says Research
The corporate sector has emerged as the early adopter of digital content, according to a new study by researchers at IDC. However, the market remains relatively immature with only 13% of corporations claiming to be using streaming media. About 6% plan to invest in the technology by the end of the year and a further… Continue reading Streaming Media Attracting European Companies, Says IDC
ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July
Carlton and Granada, which were hit last week by news that Bertelsmann had abandoned its plans to take a larger stake in the US television market, saw shares fall yesterday. The former was down 7.97% to close at £1.58ž, whilst the latter slipped 5.57% to finish at 80˝p, a loss of 4žp on the day… Continue reading Sharewatch
With the media industry still trying to digest the Joint Scrutiny Committee’s report on the draft Communications Bill, ISBA’s director of public affairs, Ian Twinn, examines the Committee’s recommendations on the issue of self-regulation for broadcast advertising.Understandably, the media focus on the Puttnam Committee report, published last week on the Communications Bill, was on their… Continue reading NewsLine Column: A Step Towards Self-Regulation
Consumer interest in broadband is increasing and around 700,000 homes plan to upgrade to a high-speed internet connection within the next twelve months, according to a report from Continental Research.The report shows that of the 10 million UK homes currently connected to the internet, 1.2 million, or 12%, have some form of high-speed internet connection… Continue reading Research Reveals Growing Consumer Interest In Broadband
Emap Performance and GWR have formed a joint venture company called EG Digital to launch dance music station Kiss across GWR’s local digital radio multiplex network.The deal, which will bring Kiss to digital listeners in Bristol, Swindon and Wolverhampton, will increase the station’s potential UK audience by around 9 millionlisteners.Kiss currently broadcasts to digital audiences… Continue reading Emap’s Kiss To Launch Across GWR Digital Multiplex
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and receives a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Telewest has launched an “off the peg” version of its high-speed Blueyonder internet service in an attempt to increase uptake.The new pocket-sized product is intended to offer broadband customers easy first-time access to Telewest’s high-speed internet services. It includes installation by a broadband technician, as well as a CD-ROM with tips and information about broadband… Continue reading Telewest Launches ‘Off The Peg’ Broadband
