The aftershocks of WorldCom continued to affect media shares last week, with many seeing heavy week on week falls in value.One of a handful of exceptions was Cordiant, which finished Friday’s trading at 80˝p, up more than 10% compared to the previous week.At the other end of the scale, losses at advertising giant WPP represented… Continue reading Sharewatch
Broadband take-up in the UK has more than doubled since the start of 2002, according to new figures released by Oftel. The telecoms regulator revealed that by the end of June, 709,000 consumers and small and medium-sized businesses had signed up for a broadband connection. This represents a major increase from December 2001 when there… Continue reading Broadband Britain A Step Closer, Says Report
AOL Time Warner has launched its first major cross-platform advertising campaign using its UK internet and magazine properties since its £1.15bn acquisition of IPC Media last year (see AOL Buys IPC Media For £1.15bn).The deal, which was brokered by OMD UK, will see Citroën develop a family themed ad campaign to promote its new C3… Continue reading AOL Time Warner Launches Major Cross-Platform Ad Campaign
ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month (see Forecasts). With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada. The broker is now… Continue reading Outlook Improves For ITV Advertising
news text news text news text news text Total Television Revenue – June 2002 Total Revenue June 01 June 02 % Change ITV1 128,210,000 142,760,000 11.3 C4 49,250,000 51,770,000 5.1 C5 15,820,000 17,730,000 12.1 GMTV 4,800,000 4,230,000 -11.9 Total Terrestrial (inc. GMTV) 198,080,000 216,490,000 9.3 Total Satellite 39,200,000 41,200,000 5.1 Source: Agency Estimates … Continue reading Headline
Viacom-Outdoor has secured a sponsorship deal with Vittel to launch a water sampling initiative addressing the problem of passengers overheating on the Tube.The deal, which was created by Viacom-Outdoor’s special projects team Impact, incorporates poster domination of Oxford Circus, bus L-sides and co-branding with London Underground across network-wide notice-board sites.As part of the initiative, bottles… Continue reading Viacom-Outdoor Wets Appetites With Sponsorship Deal
Despite the efforts of “ambush” marketers, official sponsors seem to have won the audience awareness battle during the World Cup, new research shows.Carat asked 1,000 adults how many matches they viewed and which brands they most associated with the World Cup, therefore giving equal footing to both official and unofficial football associated brands. Coca-Cola was… Continue reading Ambush Marketers Did Not Steal World Cup
Vivendi Universal, the indebted French media conglomerate, is set to receive a fillip in the shape of a E2.5 billion advance. This should satisfy creditors in the near future although the company’s long term prospects remain uncertain, according to a report in yesterday’s Observer newspaper. It is believed that a consortium of banks including BNP… Continue reading Vivendi To Be Thrown Financial Lifeline
The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
