Optimism may be returning to some areas of the UK media- ITV, for example, has been buoyed by rising ad revenues thanks to World Cup mania. However, the World Cup is now over and on a more global scale, recent reports suggest that advertisers are still reluctant to plan their spending too far in advance… Continue reading Feature: Media Not Yet Out Of The Woods
Most TV adverts go over the heads of viewers, according to research expected to be published next week. Details of the findings by the London Business School have been released to the BBC, which reported the news on today’s Breakfast show on BBC1.The small study filmed people as they watched TV at home to study… Continue reading Viewers Ignore TV Ads, Says Research
DAB digital radio could revolutionise the way advertisers use the medium, according to Tony King-Smith, director of Panasonic’s European System Design centre.Yesterday afternoon at the Radio Academy’s annual Radio Festival in Cambridge, King-Smith unveiled the prototype of a new digital receiver that allows advertisers to send text-based marketing messages to listeners.The device, which could be… Continue reading DAB Receivers Could Revolutionise Radio Advertising
Two of the most extreme figures in the UK race relations debate have today appealed to be allowed more access to the airwaves to voice to their opinions.Speaking at a special Radio Festival debate this afternoon, leader of the British National Party, Nick Griffin and fundamentalist Muslim cleric, Sheikh Abu Hamza al-Masri, criticised the UK… Continue reading UK Media Accused Of Marginalising Extreme Figures
After braving ratings nightmares and the advertising downturn, David Liddiment has announced today that he is to step down from his role as ITV’s director of channels.Liddiment, who will leave towards the end of this year, once a successor has been found, said: “”Its well known that I have loved this job more than any… Continue reading Liddiment Quits ITV Director Of Channels Role
Rivals Digital Media has unveiled a new look for its football site Football365 ahead of the new football season.Six months of brand survey research has been undertaken to determine what users think of the site and how it would best be portrayed in terms of new logo designs and straplines. A total of 800 site… Continue reading Rivals Revamps Football365 Brand Image
The Daily Telegraph is to promote Thrifty Car Rental to families in a three week campaign including display ads, advertorial, email and online activity, running just ahead of the school holidays.The campaign will combine display ads with a series of advertorials offering a package of advice on car rental along with ideas for kids activities… Continue reading Telegraph To Run Family Car Rental Campaign
About 21 million Europeans are regular visitors to newspaper websites, according to a new report by Forrester Research. This is equivalent to just 8% of the the continent’s population. Nevertheless, the study found that individuals who access web newspapers are generally younger, wealthier, and better educated than the average consumer. They also tend to have… Continue reading Newspaper Sites Attract Upmarket Readers, Says Forrester
Commercial radio has been less diverse than BBC radio with stations concentrating more on competing with each other than on providing a broader range of services, according to Jenny Abramsky, director of BBC radio and music.Speaking at a special Any Questions debate at the Radio Festival in Cambridge yesterday afternoon, Abramsky said that the new… Continue reading Commercial Radio Needs To Be More Diverse Says Abramsky
Video game platforms are set to experience rapid growth in the coming years according to a report by Screen Digest for the European Leisure Software Publishers Association (ELSPA). The study entitled Wireless, Interactive TV & Online Gaming claims that iTV, mobile and multiplayer console games will energise the home entertainment sector and bring about a… Continue reading Bright Future Predicted For Gaming Platforms
