More Industry News articles

Robert Coen, director of forecasting at Universal McCann, has revised down his advertising predictions for 2002. He said that spending would increase by 2.1% to $236.2 million in the US this year as against his previous forecast of 2.4% (see Forecasts). The respected prognosticator cites the weakness of the stock market as the main reason… Continue reading McCann Expert Revises Ad Forecasts

As many as 300 magazine titles could be under threat if Royal Mail goes ahead with plans to introduce size-based pricing, according to the Periodical Publishers Association. The Association has warned the chairman of Consignia that the possible loss of the titles would have financial implications for the postal service.The genre under threat- weekly A3… Continue reading Magazines Under Threat From Royal Mail Plan

Integrated marketing services company New Media Industries (NMI) has been awarded the £3.5m contract to handle advertising for car dealership network H R Owen.NMI, which secured the contract after a seven-way pitch, will be responsible for H R Owen’s entire advertising campaign including media planning, buying and strategy, print and poster activity, interactive projects and… Continue reading NMI Secures £3.5m Ad Contract With H R Owen

Future Publishing has announced a 35% increase in investment in its cycling titles, aimed at attracting new readers and widening the portfolio’s target audience.Future’s cycling titles include Mountain Biking UK (MBUK), What Mountain Bike and Cycling Plus. The promotional activities for the titles will include covermounting gifts on every issue, backing and promoting two mountain-biking… Continue reading Future Increases Biking Portofolio Spending

The marketing director Rivals Digital Media, Chris Reed, is to leave the sports website company to set up a sports and consumer marketing consultancy called Chris Reed Marketing (CRM). It is believed that Reed will not be replaced.As marketing director of Rivals Reed was responsible for launching the Rivals.net brand in 2000 and became the… Continue reading Rivals Marketing Chief Quits For New Venture

French broadcaster TF1 has tabled a bid for the insolvent Kirch Media of around E2.0 billion, according to reports in the Financial Times. Kirch Media has been teetering on the brink of full financial collapse (see KirchMedia Files For Bankruptcy Signalling The Demise Of The Kirch Empire) and has already seen the closure of Premiere… Continue reading TF1 Offers Low-End Bid For Kirch Media

Liberty Media has disclosed that it is to extend an offer to acquire bonds of the UK cable operator, Telewest after a group of bondholders filed a lawsuit claiming that the offer was illegal. Telewest, which is £5.3 billion in debt, announced last week that it was to begin refinancing negotiations (see Telewest Agrees To… Continue reading Liberty Extends Telewest Tender

The first round exit of the French team from the World Cup has hit advertising revenues at French broadcaster, TF1, which had set in place a pricing model based on the team’s expected progress through the competition. Analysts at ABN Amro are now expecting H1 ad revenues to be down by 1.9% at E818 million,… Continue reading TF1 Revenues Hit By France’s Early World Cup Exit

UK press advertising revenues may be showing signs of an upturn, albeit patchy, according to analysts at Merrill Lynch. At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year (see Trinity Mirror Sees Very Little Visibility, Poor… Continue reading UK Press Advertising On The Up?

The Advertising Standards Authority (ASA) has dismissed complaints against an ad for Abbot Ale, which featured a woman lying suggestively in bed, despite claims that it was offensive and implied a link between alcohol and sexual success.The Authority received a number of complaints about the ad, which was headlined “Some things get better given longer,”… Continue reading ASA Puts Abbot Ale Complaints To Bed