The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”
Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News
The ASA has rejected complaints against a text message ad for O2’s chat and dating service despite claims that it encouraged young people to engage in phone conversations with strangers.The advertisers denied the claims and argued that a number of controls had been put in place to prevent the text chat room service from being… Continue reading ASA Clears O2 Text Message Ad
Turbulence continued on both US and UK stock markets yesterday and media shares were caught in a downward spin.Among the worst hit was radio group Chrysalis which dropped more than 10% of its share price by the end of the day’s trading. RTL dropped 12.5% and Telewest 11.1%.There were few exceptions to the negative trend,… Continue reading Sharewatch
The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Feature: Bellwether May Show Slowly Returning Confidence
The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – July 2002
The UK’s national newspapers are to unite to form an organisation aiming to increase their sector’s share of advertising revenue. All the national newspaper groups with the exception of the Financial Times, which has so far declined to join, are to form and fund the Newspaper Marketing Agency to market advertising space in the national… Continue reading National Newspapers Unite To Promote Ad Space
The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members
The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery
Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery,. The exception to the rule was GMTV, which saw a fall in its revenues. The best increase in percentage terms was at Channel 5, while both Channel 4 and ITV1 saw revenues increase… Continue reading TV Market Round-Up – May 2002
