More Industry News articles

After the most traumatic week in its short history, the French media group, Vivendi Universal, is in the process of effecting a rescue package which the management hopes will enable it to avoid a E1.8 billion shortfall. The heavily-indebted company is believed to have only E2.4 billion in cash reserves as well as unused credit… Continue reading Vivendi Launches Debt Relief Strategy

Adam Phillips, managing director of the company behind the new BARB ratings systems, has resigned amid continuing controversy over the accuracy of TV viewing figures generated under the new panel.BARB has come in for considerable criticism since it introduced its new audience measurement system, which is run by contractor ATR UK, with broadcasters and advertisers… Continue reading MD Of Company Behind New BARB Ratings System Resigns

The UK Direct Marketing industry is “outperforming” its advertising counterparts with expenditure increasing by 10% year on year during 2001 to over £11 billion, according to figures released by the Direct Marketing Association (DMA).Mike Barnes, director of marketing at the DMA, said: “To see a growth in direct marketing at a time when total advertising… Continue reading Direct Marketing Industry Shows 10% Growth In 2001

The RAB has released the results from the first instance of an advertiser using the Creative Multiplier research programme to measure the specific effect of radio within a multi-media campaign.Toyota used the two components of the programme to improve and measure the radio element of the new Corolla launch in January. This was the first… Continue reading RAB Releases First Creative Multiplier Results

Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV

Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia

The beleaguered cable firm, Telewest, has announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet. In a letter sent to shareholders today, the board confirmed that Liberty, which has a 25% share in the company, had made an offer to buy 20% of Telewest’s outstanding bonds. Chairman… Continue reading Telewest Agrees To Discuss Refinancing

The media market was depressed yesterday after £37bn was reportedly wiped off the UK stock market and the FTSE 100 fell below the level it reached shortly after 11 September. Cordiant was the worst performer among media companies with shares dropping 9.40% to close at 67˝p, a loss of 7p on the day before.BSkyB also… Continue reading Sharewatch

Virgin Radio was the most listened-to online radio station in the world during May this year, according to research from both Arbitron Webcast and Measurecast.James Cridland, managing editor for virginradio.co.uk said: “Virgin Radio’s figures were boosted by the station’s introduction of the trail of streaming MP3. We now broadcast in three major formats including Windows… Continue reading Virgin Is World’s Number One Web Radio Station

Peugeot has awarded its outdoor planning and buying account to Outdoor Connection. Peugeot’s spend on outdoor advertising last year was around £2m, according to MMS.Andrew Allerton, joint managing director of Outdoor Connection, commented: “Peugeot has a reputation for being a consistent and innovative user of the outdoor medium – our aim is to ensure that… Continue reading Outdoor Connection Wins Peugeot Account