More Industry News articles

The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth

Yesterday was a poor day for media companies, which suffered from the FTSE falling to a five year low. Wireless Group and BSkyB saw the most significant negative movement. The former fell 10.32% to close at 69˝p, while the latter, which recently secured a £95m TV rights deal with the Football League (see BSkyB Helps… Continue reading Sharewatch

Broadband internet subscriptions in France topped the half-million mark during 2001, according to the country’s telecom regulator, ART. The number of subscriptions for broadband services trebled from 200,000 to 600,000 last year. One in ten Internet subscriptions in France are now for broadband connections. ART also found that Internet access costs fell by almost two-thirds… Continue reading Broadband Internet Taking Off In France

MTV has appointed former ITV Digital marketer, James Scroggs, as its new UK marketing director, with a brief to develop the MTV brand as the barometer of youth culture.Scroggs, who joined the channel last week, is planning a review of MTV’s creative advertising account. He replaces David Pullan, who left earlier this year to join… Continue reading MTV Appoints Former ITV Digital Marketer

An under-strength BMRB side was soundly beaten by an MRG team in the first match in this season’s triangular cricket series.On a day when most things went alarmingly and surprisingly right, the MRG team even won the toss, and put BMRB in on an excellent wicket in bright sunshine in West London.In only the second… Continue reading Sharp All-Round Performance Puts MRG One Up

Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR

French broadcaster TF1 has confirmed that is interested in acquiring Kirch Media, following speculation in yesterday’s Financial Times newspaper (see TF1 Offers Low-End Bid For Kirch Media). The group says that it has sent a preliminary and non-binding letter to UBS Warburg, Kirch’s bankers, expressing interest in the acquisition of some of the group’s assets.… Continue reading TF1 Confirms Preliminary Interest In Kirch Media

ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising

EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable (see Consumer Mags Advertising Resilient, Radio Still Down At EMAP). The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well… Continue reading EMAP Ad Revenue Forecasts From Merrill Lynch

Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch