The number of complaints relating to taste and decency issues on TV and radio has increased by 46% year on year from 4,920 in 2000/2001 to 7,138 in 2001/2002, according to the Broadcasting Standards Commission’s (BSC) annual report.The BSC says that much of this increase was due to large numbers of complaints about a few… Continue reading BSC Report Shows Rising Complaints
The aftershocks of WorldCom continued to affect media shares last week, with many seeing heavy week on week falls in value.One of a handful of exceptions was Cordiant, which finished Friday’s trading at 80˝p, up more than 10% compared to the previous week.At the other end of the scale, losses at advertising giant WPP represented… Continue reading Sharewatch
As expected, the French publishing company Hachette Filipacchi has completed the acquisition of Attic Futura from the Australian printing group PMP in a deal worth £40 million (see Attic Futura Set To Go Continental). Attic Futura publishes six titles including the market leading teen title Sugar and the fortnightly gossip magazine Inside Soap. The company… Continue reading Hachette Buys Attic Futura For
The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
Broadband internet subscriptions in France topped the half-million mark during 2001, according to the country’s telecom regulator, ART. The number of subscriptions for broadband services trebled from 200,000 to 600,000 last year. One in ten Internet subscriptions in France are now for broadband connections. ART also found that Internet access costs fell by almost two-thirds… Continue reading Broadband Internet Taking Off In France
The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup
Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners
Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
