Virgin Radio has launched a new copy pre-testing service which enables clients booking airtime to access independent research feedback on creative to make sure it will be effective before it airs.‘Soundcheck’, which is carried out online, will use a panel of selected listeners to check that advertising creative produces the desired results when it reaches… Continue reading Virgin Radio Offers Ad Pre-Testing Service
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
New Cadbury’s sponsorship credits for Coronation Street will launch on Monday, seeing the continutation of a deal worth around £10m per year for the commercial broadcaster.The new idents are designed to create a stronger link between the “everyday life” seen on the soap and they way Cadbury’s products fit into everday life. A range of… Continue reading New Cadbury’s Sponsorship Idents For Coronation Street
KirchMedia, the insolvent TV arm of Leo Kirch’s fallen media empire, said on Thursday that it had received seven bids for its assets from possible investors with a highest bid of E2.6 billion. “The high level of interest from potential investors confirms our view that the restructuring of KirchMedia can be completed successfully in the… Continue reading Seven Bids In For KirchMedia
The new managing director of Telewest has admitted that the indebted cable group will have to undergo financial restructuring to guarantee its future performance. Charles Burdick who has taken the helm following the removal of former chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), said “We’re moving down the steps to… Continue reading Telewest Moving Closer To Debt Swap Agreement
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”. Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June… Continue reading Continuing Tough Market Hits UBM Profits
The plight of media giant, AOL Time Warner has deepened with news that its accounting practices are to be investigated by the US Department of Justice. The announcement comes only a week after the Securites and Exchange Commission (SEC) launched a similar inquiry following allegations of malpractice at the AOL internet service (see AOL Time… Continue reading Justice Department To Launch AOL Probe
Gunter Thielen, the new chief executive of Bertelsmann, has categorically denied that the group is under pressure to sell high profile media divisions such as Channel 5 and Gruner & Jahr magazines. While accepting that the company would exceed self-imposed debt limits for the year, Thielen claimed that Bertelsmann would reduce its arrears through consolidation… Continue reading Bertelsmann To Consolidate, Not Sell, Says Chief
Radio advertising revenues rose by 23% in the three months to 31 July 2002 at Chrysalis Radio, following a 24% growth during March and April, the company announced in a statement this morning. These figures are considerably higher than second and third quarter forecasts from the Advertising Association (AA) and indicate that Chrysalis is currently… Continue reading Chrysalis Radio Ad Revenues Outperform Market
The Football League today lost their High Court case against Carlton and Granada’s collapsed ITV Digital venture over £178.5 million owed from a three-year broadcasting deal. ITV Digital, formerly known as ONDigital, went into liquidation in April when it announced that it could not fully honour the £315 million contract. A number of league clubs… Continue reading League Loses ITV Digital Battle
