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US national radio advertising revenue jumped by 11.0% during May, whilst local spend rose by 1.0%, according to the latest data from the US Radio Advertising Bureau (RAB). The combined total revenue was up 3.0% year on year. In the calendar year to May, local revenue remained flat, whilst national rose by 4.0%; this gives… Continue reading US Radio Shows Strong National Advertising Growth In May

British mobile phone subscribers are holding on to their handsets for longer, hindering a revival in the telecoms industry. This is the upshot of of a new report by Taylor Nelson Sofres which examined mobile ownership in the year to April. With mobile phone penetration levels reaching saturation level in the UK, manufacturers and retailers… Continue reading Mobile Users Hanging On To Phones, Reveals Study

The development of digital terrestrial television (DTT) has been hampered by substandard marketing, lukewarm government support and poor targeting of services, according to a new report from the Yankee Group. Nonethess, the study, entitled ITV Update, Part 1:DTT Down, But Is It Out?, is essentially optimistic about the future of the medium. The report concentrates… Continue reading DTT To Learn From Setbacks, Says Yankee Group

The Advertising Standards Authority (ASA) has dismissed complaints against an ad for Abbot Ale, which featured a woman lying suggestively in bed, despite claims that it was offensive and implied a link between alcohol and sexual success.The Authority received a number of complaints about the ad, which was headlined “Some things get better given longer,”… Continue reading ASA Puts Abbot Ale Complaints To Bed

Telewest, which recently announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing), was the worst performer in yesterday’s media market. Shares were down 18.18% to close at 2˝p, a loss of ˝p on the day before.Reed also performed poorly yesterday due… Continue reading Sharewatch

Channel 4 has lodged a complaint with the ITC over ITV’s £320m advertising deal with Unilever, claiming that it breaks competition rules.The deal for Unilever to advertise its brands across the ITV network, which was signed in May (see Unilever Signs Record UK Airtime Deal), is the largest in UK history, but Channel 4 believes… Continue reading Channel 4 Opposes ITV’s Record Ad Deal

The radio industry is entering a state of flux, with the introduction of digital radio and the Government’s recently published draft Communications Bill setting the wheels of change in motion. Radio listening also seems to be evolving and new research commissioned by the BBC and the Radio Academy has highlighted some key differences in the… Continue reading Feature: Radio Shows Its Sex Appeal

After much speculation over its future, Attic Futura is set to be bought by the French media group, Hachette Filipacchi for around £40 million. The UK publisher was put up for sale last year by its Australian owners, PMP. However, the German company, H Bauer soon pulled out of the bidding and a proposed £55… Continue reading Attic Futura Set To Go Continental

The advertising market is improving more quickly than was predicted just a few months ago, Doug Flynn, CEO of Aegis, has told the Wall Street Journal in interview. The paper reports that Aegis is now expecting US adspend to rise 1.5% in 2002, up from a previous forecast of -0.2%. Whilst Asia is also predicted… Continue reading Aegis Chief Sees Improvement In Media Spending

There may be film stars and singing building society workers in financial adverts these days, but young people find the world of finance remote and hard to fathom, according to new research from the ROAR consortium (see ROAR: Latest Youth Media Research Findings) , released today.The findings show that while 15-24 year olds spend at… Continue reading Young People Love Money But Hate Finance, Says Research