Most TV adverts go over the heads of viewers, according to research expected to be published next week. Details of the findings by the London Business School have been released to the BBC, which reported the news on today’s Breakfast show on BBC1.The small study filmed people as they watched TV at home to study… Continue reading Viewers Ignore TV Ads, Says Research
As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia this week.The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 1.7% in real terms. This is in addition to the decline in 2001 when… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia
Digital terrestrial TV licence bidders need to pay careful attention to consumer expectations and learn from the past, according to new research.As many as 36% of respondents to a survey by Taylor Nelson Sofres for Pace Micro Technology said that they thought it was the broadcasters’ responsibility to encourage the switch to digital, while only… Continue reading DTT Bidders Must Listen To Consumers, Says Research
The chief executive of US-owned Clear Channel Worldwide, the world’s biggest radio group, has admitted that he would like to take over one of the UK major commercial radio groups.Speaking at the Radio Festival’s Guardian Media Group lecture last night, Lowry Mays said: “If regulation allowed, nothing would give me greater pleasure than to bring… Continue reading US Radio Group Could Move On UK Commercial Stations
Shares in Pace Micro Technology, the set-top box manufacturer, have fallen by over 40% following news that it has agreed a revised contract with BSkyB that will severly cut into profits. Under the new arrangement, Pace will now supply its video recorders at a discounted rate until next April in return for a share of… Continue reading Pace Counts Cost Of New Sky Deal
Andy Richmond, head of research at MediaCom, has left the company to take up a role at MediaLab, the specialist research, development and consultancy division of Mediaedge:cia.Richmond will be MediaLab director for the international group based in London and will join the MediaLab global board. His responsibilities will include supporting the London worldwide client services… Continue reading Richmond Takes Director’s Role At MediaLab
The break-up of Europe’s Vivendi empire looks imminent, but media shares were among the best performers yesterday.Pearson rose 5.67% to £6.89, while Granada was up 5.8% to £1.18 and Carlton almost 4% to £2.18ź.The closing prices of media company shares yesterday were:
US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts
style=”background-color: #FF6600″ colspan=”10″ align=”left”>Zenith Optimedia Media Forecasts (major media; newspapers, magazines, television, radio, cinema, outdoor) YoY Change (%)
The number of UK homes with internet access rose to 42% in the first quarter of 2002, according to new figures released by the Office of National Statistics (ONS). Some 10.7 million households were able to access the internet from home between January and March this year, up from 9.8 million in the previous quarter.… Continue reading UK Internet Access Breaks 40% Barrier
