You don’t have to be big to stand out, but you do have to make the right sort of noise, according to Brett Horton, director of specialist media and marketing communications at optiglo communicationsA knitted monkey, Christine Walker and ‘brand behaviour’ are all brilliant brand communication devices. They are what people remember and what drives… Continue reading NewsLine Column: Media And Marketing Brands Need More Monkey Magic
BBC Entertainment has teamed up with the “Big Brother” of reality TV, Endemol, or at least, its music entertainment producer Initial, to produce its own answer to Pop Idol.Fame Academy plans to put 12 pop hopefuls through intense training to become pop stars, with footage of them living and rehearsing together forming a series which… Continue reading BBC Plans Fame School Reality TV Show
Shares in Pace Micro Technology, the set-top box manufacturer, have fallen by over 40% following news that it has agreed a revised contract with BSkyB that will severly cut into profits. Under the new arrangement, Pace will now supply its video recorders at a discounted rate until next April in return for a share of… Continue reading Pace Counts Cost Of New Sky Deal
The latest figures from the NRS show that the readership of national newspapers for the period December-May 2002 was up year on year.The main beneficiaries of the rise in readership were at GMG. The Guardian saw an impressive 33.8% year on year increase in readership. A similar increase was seen at its Sunday sister, the… Continue reading NRS National Newspaper Round-Up – May 2002
The up-take of digital TV has increased by 10% over the last year to 40% of all UK households, according to figures published today by the DCMS. However, speaking at the Radio Academy’s annual Radio Festival this morning, Broadcast Minister Kim Howells said that the promotion of digital TV has been “very unsatisfactory”.According to Howells,… Continue reading Digital TV Has Been Under-Promoted Says Broadcast Minister
US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts
IPCtx has appointed Hellen Gardner as editor of Soaplife magazine. Gardner was previously co-ordinating editor for the title, working with previous editor Mike Hollingsworth, and has been deputy editor of both Chat and Woman’s Own. She takes up the role with immediate effect.Soaplife launched in 1999 as a spin off to What’s On TV, IPC’s… Continue reading New Editor For IPC Soap Magazine
The repurcussions of the WorldCom and Xerox accounting revelations had a negative effect on the majority of media shares across the course of last week. Among the few to escape a downturn week on week were Reed and Granada, which managed increases of 3.49% and 2.76% respectively.At the other end of the scale, Cordiant’s predictions… Continue reading Sharewatch
More than half of a record number of complaints recieved by the Press Complaints Commission (PCC) during 2001 were against national daily and Sunday newspapers, while only 4% were against magazines, according to the organisation’s Annual Review.The PCC document indicates that 3,033 complaints were received over the course of the year. The majority were from… Continue reading Record Number of PCC Complaints In 2001
The IPA has released its Trends in Television report covering the first quarter of 2002. The figures in the report reflect the “turbulent” audience data produced by the new BARB panel introduced at the start of the year (see TV Viewing Levels Have Stabilised, Says BARB), which has resulted in a fall in total recorded… Continue reading IPA Trends In Television Reflects BARB Changes
