The ITC has ruled that ITV1’s flagship daytime show This Morning breached two sections of the Code of Programme Sponsorship during programmes broadcast at the end of April this year.A complaint was received regarding a series of “specials” entitled “This Morning Transform Your Garden” during which a public garden on the Thames was given a… Continue reading Garden Competition Broke Sponsorship Code, Rules ITC
Global sponsorship solutions company, SponsorClick, has launched a new service allowing advertisers to assess the benefits of sponsorship activity.The SponsorRatings division has been set up to evaluate the potential of sponsorship deals and will act as independent advisor to to both advertisers wanting to asses future partners and sponsor seekers wanting to prove their value.The… Continue reading New Service Assesses Benefits Of Sponsorship
As the fallout from the WorldCom scandal continues, UK media shares dropped in value once again during yesterday’s trading. BSkyB was among the worst sufferers, losing 6.47%, while WPP dropped 5.56%.Ahead of the interim results it released today, Reuters also suffered, shedding 24˝p or over 7.5% of its value compared to the closing price on… Continue reading Sharewatch
H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence
With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?
The Advertising Association’s 2002/03 Media Pocket Book has been published this week by the World Advertising Research Center. The book, which contains data from sources including BARB, Mediaedge:cia, Jupiter MMXI and Nielsen Media Research, contains mixed news for the media industry, which is still suffering from the downturn in advertising revenue.According to the Media Pocket… Continue reading Mixed News For Media Industry In AA Pocket Book
John Pluthero, founder and chief executive of internet service provider, Freeserve, is leaving the company to become the next CEO of telecoms group Energis.Pluthero was instrumental in the establishment of Freeserve while head of strategy at Dixons, from which it was born. He oversaw the group’s acquisition by French internet company Wanadoo (see Freeserve Sold… Continue reading Pluthero Quits Freeserve For Energis
A promotion for EasyJet’s low cost flights was the most recognisable poster campaign to run across Maiden’s AdRail network in the first half of 2002, according to research from the outdoor contractor.The campaign, which was booked by posterscope, ran across the AdRail six-sheet network during April and according to Maiden, achieved “unrivalled standout” due to… Continue reading EasyJet Tops Maiden’s AdRail Recognition Survey
Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
