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The switch-off of the analogue television signal throughout European countries is unlikely to occur before 2015, later than the 2010 target that many governments are hoping to achieve, according to analysts at Lehman Brothers. In a new report on the European digital terrestrial television (DTT) market, the broker says that take-up of the platform will… Continue reading European Analogue TV Switch-Off Unlikely Before 2015

Week on week analysis reveals that the best performance in last week’s media market came from Pearson, which has confirmed that its FT Business titles are to be retained within the organisation (see Pearson Opts To Keep FT Business). Shares rose 4.98% week on week to close at £6.85, an increase of 32˝p on the… Continue reading Sharewatch

Channel 4 chief executive, Mark Thompson, has warned of job cuts at the channel as he laid down a manifesto for leaner, more imaginative organisation.Speaking at an internal meeting earlier today, Thompson told staff that creating a more streamlined, less hierarchical Channel 4 would mean “employing fewer people.” He said: “If we don’t change the… Continue reading Thompson Warns Of Possible Job Cuts At Channel 4

Microsoft has become the official software sponsor of this summer’s Commonwealth Games in a deal worth around £5m.The deal represents Microsoft’s first foray into UK event sponsorship and will see the software giant launch a multi-platform advertising campaign to promote its association with the event. The campaign, which begins this month, will be fronted by… Continue reading Microsoft Secures Commonwealth Games Sponsorship

Media buyers and owners have a good understanding of what electronic media measurement companies do, but further education is required to improve this understanding, according to research carried out by ABC Electronic (ABCe).The research shows that the best known auditors were ABCe (93%), Web Trends (66%) and Nielsen/NetRatings (55%). 98% of media owner respondents correctly… Continue reading Agencies Need Educating Says ABC Electronic

The UK Direct Marketing industry is “outperforming” its advertising counterparts with expenditure increasing by 10% year on year during 2001 to over £11 billion, according to figures released by the Direct Marketing Association (DMA).Mike Barnes, director of marketing at the DMA, said: “To see a growth in direct marketing at a time when total advertising… Continue reading Direct Marketing Industry Shows 10% Growth In 2001

The RAB has released the results from the first instance of an advertiser using the Creative Multiplier research programme to measure the specific effect of radio within a multi-media campaign.Toyota used the two components of the programme to improve and measure the radio element of the new Corolla launch in January. This was the first… Continue reading RAB Releases First Creative Multiplier Results

The number of digital cable TV subscribers in France increased by 30% in a year, according to the country’s organisation of cable operators, Aform. Figures show that at the end of March this year, there were 710,000 people viewing digital television via cable. Meanwhile, cable internet subscriptions had reached 210,000, a rise of 40% year… Continue reading French Turning On To Cable, Says Research

Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV

The successful bid by the BBC led coalition for the DTT licences formerly held by ITV Digital could mark a watershed in UK broadcasting, according to analysts at Lehman Brothers. The Independent Television Commission (ITC) yesterday awarded the available multiplex licences to the BBC, Crown Castle and BSkyB consortium. The three organisations are set to… Continue reading BBC/BSkyB To Reap Fruits Of DTT Victory, Says Lehman Brothers