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Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2

European digital television (DTV) will show solid growth over the coming years, despite ‘recent market turmoil’, according to a new report from Strategy Analytics (SA). Despite the high profile failures of ITV Digital in the UK and Quiero in Spain, Strategy Analytics says that digital terrestrial TV (DTT) will continued to play a ‘limited role’,… Continue reading European Digital TV Will Show Solid Growth Despite Setbacks

Total UK advertising expenditure fell by 2.6% in 2001, following nine years of uninterrupted growth, according to the latest data from the Advertising Association (AA), as compiled by the World Advertising Research Centre (WARC). Adspend totalled £16.5 billion last year, down from £17.0 billion the year before. After adjustment for inflation this represents a decline… Continue reading AA Data Shows UK Adspend Fell 2.6% In 2001

United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April

Analysts at Lehman Brothers have upgraded their advertising growth forecasts for ITV, following the release of Carlton Communications’ financial results yesterday (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Whilst the results showed advertising down by 13% for the six months to 31 March 2002, the company said that there are now… Continue reading Lehman Upgrades ITV Ad Forecasts Following Carlton Results

The ASA has refused to uphold complaints against a poster for the film Ali G Indahouse despite accusations that it encouraged young people to smoke cannabis.Those objecting to the poster, which featured Ail G holding up two cigarette papers against a smoke filled background, claimed that it associated the drug with a popular TV personality… Continue reading ASA Gives Ali G The Thumbs Up

Yesterday was a day of mixed fortunes for the media sector as both Emap and Carlton announced gloomy results with signs of only a weak recovery in broadcast advertising.Emap, which posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), saw shares rise 1.74%… Continue reading Sharewatch

Ambient has long been regarded as the black sheep of the outdoor media family and advertisers have viewed the medium, which seems to lack any hard and fast rules, with a certain degree of suspicion. However, newly released figures from Concord show that the sector’s revenue topped £100m during 2001 and with further growth predicted… Continue reading Feature: Ambient Media Makes Its Mark

Capital Radio Advertising has secured HMV as the first ever sponsor of Xfm’s ‘Music: Response‘ show.The twelve month multi-platform deal, which is designed to promote HMV’s new ‘Playlist’ initiative, includes on air promotions and features, online presence on the Xfm website and coverage in Xfm’s quarterly magazine X-Ray.The deal was negotiated by Xfm’s Capital Radio… Continue reading Capital Radio Advertising Gives HMV The X-Factor

Telewest Broadband has cut around ten marketing jobs as part of the 1500 job reductions it announced earlier this month.The company’s director of marketing communications Chris Fry and head of brand Geoff Linsell are among the departures, although they are thought have left voluntarily. Linsell and Fry were key figures in the creation of the… Continue reading Telewest Cuts Marketing Jobs