More Industry News articles

The majority share of US prime time television viewing went to the cable networks for the first time in the 2001/2 season, according to data reported by Jack Myers Report. The basic cable networks took a 46% share against the four major broadcast networks’ 45%, according to figures compiled by Discovery Communications. Previously the four… Continue reading Cable Overtakes Major Broadcast Networks For US Prime Time Share

The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital, plus interest.Football League chief executive David Burns… Continue reading Football League Kicks Off Action Against ITV Digital Owners

Noddy has found a new home on Channel 5 after the broadcaster acquired the rights to the animation series Make Way For Noddy from Chorion IP. The series has been produced using computer generated imaging and, with 100 ten minute episodes, will be the longest Noddy series ever to have run on television.Nick Wilson, Channel… Continue reading Noddy Makes Come Back On Channel 5

Is the Information Super Highway as super as we once supposed? Or are we in need of some signposting? Ian Foulds, senior advertising planner at News International, sees a long road ahead.The internet – trumpeted since birth, can it do nothing wrong? For many it can, and quite often does.Quickly penned “The Information Super Highway”… Continue reading NewsLine Column: Lost in Cyber-Space

The merger of Italian pay-TV platform, Stream, with Vivendi Universal’s (VU) Telepiù (see Vivendi To Buy News Corp’s Stream In Italy, Says FT) has been cleared by the country’s anti-trust regulator. However, the regulatory authority has imposed certain restrictions on the deal that could offer VU an escape route from the deal. Stream is joint-owned… Continue reading Italian Anti-Trust Ruling May Offer Vivendi An Exit From Stream Deal

Thanks to the time difference between the UK and World Cup host countries Japan and Korea, research carried out for RAB suggests that 36% of football fans will use radio to follow matches, compared to 15% during the last World Cup, as “deskbound” fans find alternative ways to TV for following the action.With the launch… Continue reading Feature: Sport On The Radio

Capital Radio Advertising has agreed a £1.2m sponsorship deal with Bacardi rum as an extension of its existing Entertainment Capital partnership with the drinks brand.The multi-platform deal, formulated by Universal McCann, will run across Capital stations throughout 2002 and will see the extension of the on-air and online sponsorship of the Entertainment Capital and Bacardi… Continue reading Capital Extends Bacardi Rum Sponsorship In £1.2m Deal

Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia

Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion)          2002  2005  Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002     

More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat