ISBA has warned its members against using flyposting campaigns in a guidance note issued this week. The action has been taken following a meeting between ISBA and Westminster Council, in which the local authority warned that it is to take a tougher stance on the practice.Westminster Council made clear in the meeting with ISBA that… Continue reading ISBA Warns Members Of Flyposting Crack Down
A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio… Continue reading TV Advertising Most Annoying, Says Survey
ITV partners Carlton and Granada have acquired ITN’s 65% stake in the ITN News Channel which will be relaunched later in the year as the ITV News Channel.The acquisition, which represents Carlton and Granada’s first foray into the multi-channel world since the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale), will see the… Continue reading Carlton And Granada Buy Into ITN News Channel
AOL has become the latest major UK internet service provider (ISP) to enter the broadband market with the launch of its new high-speed internet service.At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30, which was established when BT Wholesale cut its prices earlier in the year.… Continue reading AOL Enters UK Broadband Market
The IAB has unveiled what it claims to be the “five golden rules” for effective online advertising in an attempt to encourage brands to spend more on internet marketing.The move comes just days after the launch of a new internet advertising body by the major European portals and could be viewed as an attempt by… Continue reading IAB Unveils Golden Rules For Online Advertising
ITV and Channel 4 today confirmed that they have made joint applications to the Independent Television Commission (ITC) for Multiplex Service Licences B and C. A statement released this afternoon read:“The applications have been made by ITV and Channel 4 through a new vehicle, Digital Terrestrial Alliance Limited (DTA). DTA proposes a full free-to-air broadcasting… Continue reading ITV And Channel 4 Confirm Multiplex Application
Leslie Hill, chairman of the ITV Network since 1994, has announced that he will retire from his role at the end of this month.Commenting on his decision to leave, Hill said: “I have thoroughly enjoyed my eight years in the role but the approach of the new Communications Bill means that this is an appropriate… Continue reading ITV Network Chairman To Step Down
Chrysalis-owned Rivals Digital Media has signed a six-figure World Cup sponsorship deal with mobile phone platform 02.The deal, which is the latest in a line of partnerships to be secured by the digital media group, will see 02 sponsor Rivals’ portfolio of football websites including WorldCupRivals.net, Rivals.net and Football365.com for the remainder of the tournament.… Continue reading Rivals Kicks-Off World Cup Ad Deal With 02
A recovery in advertising is still not expected until at least the fourth quarter of this year, EMAP chief executive, Robin Miller, told a Merrill Lynch conference yesterday. Miller said consumer magazine advertising in the UK is currently ‘fine’; France is ‘good’; business to business (B2B) is flat and radio remains poor. He believes that… Continue reading Ad Recovery Not Expected Until At Least Q4, Says EMAP Chief
Fifty-six percent of US retailers reported that their online operations were profitable during 2001, up from 43% in 2000, according to the The State Of Retailing Online 5.0 report, released yesterday by Shop.org. The survey, conducted by the Boston Consulting Group and with market data from Forrester Research, predicts that further profitability and growth will… Continue reading US Online Retailers Move Into Profit
