Capital Radio Advertising has agreed a £1.2m sponsorship deal with Bacardi rum as an extension of its existing Entertainment Capital partnership with the drinks brand.The multi-platform deal, formulated by Universal McCann, will run across Capital stations throughout 2002 and will see the extension of the on-air and online sponsorship of the Entertainment Capital and Bacardi… Continue reading Capital Extends Bacardi Rum Sponsorship In £1.2m Deal
The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital (see Football League Battle With ITV Digital… Continue reading Football League Kicks Off Action Against ITV Digital Owners
Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch. KirchPayTV last week filed for insolvency due to illiquidity and huge debts (see KirchPayTV Files For Insolvency, BSkyB Expects No… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat
The merger of Italian pay-TV platform, Stream, with Vivendi Universal’s (VU) Telepiù (see Vivendi To Buy News Corp’s Stream In Italy, Says FT) has been cleared by the country’s anti-trust regulator. However, the regulatory authority has imposed certain restrictions on the deal that could offer VU an escape route from the deal. Stream is joint-owned… Continue reading Italian Anti-Trust Ruling May Offer Vivendi An Exit From Stream Deal
Freeserve is launching a multimillion-pound marketing campaign to drive uptake of its new high-speed internet access product.The cross-media campaign, which launches tomorrow, will be led by a major new TV ad that will appear in heavy rotation across terrestrial and major satellite channels. The ad, created by M&C Saatchi, draws on the success of Freeserve’s… Continue reading Freeserve Unveils Broadband Campaign
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch.Sky’s put option gives it the right to have its 22% stake bought back by Kirch and this is what was… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion) 2002 2005 Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002
