Over half of the British population has no interest in watching the World Cup on television, according to research carried out by Carat.Less than a week into the tournament Carat has released the results of a study showing that despite the hype surrounding the World Cup and the millions of pounds spent on advertising, the… Continue reading Over 50% Of Britons Uninterested In World Cup
Videomail will be the next generation of email advertising, according to digital marketing group Messagzier which has published the results of its first videomail ad campaign.Messagizer claims that post-campaign analysis of a promotion for the launch of Pathe/Twentieth Century Fox’s The Hole on video and DVD shows that 40% of consumers who received a videomail… Continue reading Messagizer Predicts Future Of Email Marketing
Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year.The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.The company’s… Continue reading Advertising Shows More Consistency, Says Independent
BBC1’s coverage of Monday night’s Party At The Palace Golden Jubilee concert attracted an average of 12.3 million viewers, according to unofficial overnight figures from BARB.The concert, which featured a range of artists including Phil Collins, Brian May and Sir Paul McCartney, averaged a 55.3% share of viewing between 7.30pm and 11.30pm. Audiences peaked at… Continue reading Party At The Palace Draws 12.3 Million Viewers
The number of online advertising campaigns dropped by almost 1% month on month during April to 5,472, with the number of actual ads slipping by 4% during the same period to 12,797, according to the latest figures from LemonAd.However, the number of advertisers using the internet was up 1.8% on March to 2,902, with online… Continue reading Online Ads Drop During April
More than 12.5 million people tuned into ITV1 on Sunday to watch England’s World Cup 2002 debut against Sweden.The match, which kicked off at 10.30am and saw England settle for a 1-1 draw, averaged an 83.5% share of viewing, with audiences peaking at 13.04 million during the second half, between 11.30am and 12pm.Broadcasters had been… Continue reading England Versus Sweden Attracts Over 12 Million To ITV
London Taxi Promotions have signed a contract with the “Gentlemen’s Club” Spearmint Rhino, hoping to literally drive sales to the nightclub’s door.Asher Moses, London Taxi Promotions’ managing director, said: “This kind of campaign is a great illustration of how taxi advertising works at its best. There are bound to be spontaneous visits to the club… Continue reading Gentlemen’s Club Orders 100 Taxis For Promotion
Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC
Despite the ‘near-catastrophic’ year for the global advertising industry in 2001, the forecast is for a gradual rebound, with the ad market beginning to become more solid during 2002. This is one of the findings of a new report from PricewaterhouseCoopers: Global Entertainment And Media Outlook: 2002-2006. The research says that the global ad market… Continue reading Global Adspend To Grow By Average Of 4.8% Until 2006
Two-thirds of European firms will either cut IT spending or leave it unchanged in 2002, but nevertheless expect their budgets to be 13% higher in three years, according to a new report from Forrester Research. Almost three-quarters (72%) said they had encountered new, specific pressure to reduce IT costs; one in four respondents had delayed… Continue reading European Firms To Cut IT Spend In 2002
