Granada Enterprises has secured Felix cat food as the sponsor of ITV1’s You’ve been Framed in a deal worth £1m.The deal, which includes broadcast sponsorship of the weekend video clips show alongside an integrated online sponsorship, is intended to drive brand status and reinforce the “mischievous” positioning of Felix.Terry Gorst, who negotiated the deal on… Continue reading ITV Puts Felix In The Frame
Magazines in Australia managed to hold a 6.8% share of adspend throughout 2001, despite overall media declining by AUS$566 million – a 6.2% drop from 2001 to AUS$8.4 billion, according to data from the Commercial Economic Advisory Service of Australia (CEASA), as reported by FIPP. Magazines’ 6.8% share of the market represents AUS$566 million, which… Continue reading Australian Mags Hold Market Share, Newspapers And TV Decline
Channel 5 has signed a deal with Heinz that will see the food brand sponsor the broadcaster’s afternoon family movies on Saturday and Sunday.The year-long deal, which is thought to be worth £1m, is Heinz’s first major TV sponsorship and will see four separate Heinz brands – Heinz spaghetti, Heinz frozen pizzas, Heinz frozen deserts… Continue reading Beans Means Heinz For Channel 5
The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest. The total western world revenues for multi-platform web content are forecast to reach E3.2 billion by 2005, with western Europe accounting… Continue reading Internet To Offer More Movies And Entertainment
Outrider is to become the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency.The audits will be carried out by ABC Electronic and will allow Outrider to verify and measure email campaigns on behalf of its clients. The company will be able… Continue reading Outrider To Audit Email Ad Campaigns
Carlton and Granada, which last week confirmed the closure of ITV Digital (see Door Set To Close On ITV Digital Services) and witnessed the resignation of ITV chief executive Stuart Prebble (see Prebble Steps Down From ITV), saw shares rise in week on week analysis. Carlton was up 1.45% to close at £2.44˝ and Granada… Continue reading Sharewatch
The draft legislation of the forthcoming Communications Bill has today been jointly published by Trade and Industry Secretary, Patricia Hewitt and Culture Secretary, Tessa Jowell. Proposed changes to the rules would allow the long-anticipated consolidation of ITV and would also pave the way for large newspaper companies, such as Rupert Murdoch’s News Corporation, to buy… Continue reading Draft Communications Bill Relaxes Cross Media Rules
Posterscope has launched a new ambient division called Hyperspace to focus on non-traditional out-of-home media.As well as carrying out research into how to plan and buy mainstream ambient campaigns, the division will concentrate on providing bespoke client solutions for new and developing outdoor opportunities.The division will be headed by Posterscope’s board account director Glen Wilson,… Continue reading Posterscope Goes Into Hyperspace
Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage
JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through
