Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has announced an “extremely encouraging” set of viewing figures for its first three weeks on air.According to Arena Leisure, between 1 May and 18 May the horseracing and betting channel attracted an average peak audience of 50,554 during live afternoon racing, which… Continue reading Attheraces Gets Off To A Good Start
Telewest Broadband is launching a washroom advertising campaign to promote its Blueyonder broadband internet service.The campaign, which launches this week, will run for the duration of the World Cup targeting 25 to 44 year-old males in 1,500 pub toilets across the UK. The creative is characterised by humorous messages, with slogans such as “faster streaming… Continue reading Telewest Is Flush With New Blueyonder Campaign
Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts. In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts
Video on-demand (VOD) will generate more than $1.9 billion in revenues worldwide by 2006, according to a new report from In-Stat/MDR. As the number of cable modems and digital subscriber line (DSL) services continue to increase throughout the world, VOD services over internet networks will grow to a total of more than 17 million users… Continue reading Global Video On Demand Revenue To Reach $1.9bn By 2006
A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth
Merrill Lynch analysts have cut their European advertising growth forecasts for 2002 and 2003, as economies remain relatively weak. The forecast for this year has been reduced from -2.0% to -3.0%, whilst 2003 is downgraded from 3.5% to 1.5-2.0%. The broker has made similar reductions to its US and global ad forecasts (see Merrill Lynch… Continue reading Regional Forecasts Nudged Down By Merrill Lynch
The high interest of under 25s and up scale consumers will drive demand for 3G mobile services, much as these groups drove the growth of the overall mobile phone market. This is one of the findings of the Wireless and Internet Technology Adoption By Consumers Around The World report from Taylor Nelson Sofres (TNS). The… Continue reading Young, Up-Market Consumers Will Drive Mobile Internet, Says TNS
Revenue from interactive television (iTV) has been slow to materialise and underneath the high expectations there is a sense of disappointment. This is according to a new outlook report from analysts at Accenture. Interactive services were first launched in Europe in the late 1990s, but so far the medium has pretty much failed to live… Continue reading Interactive TV: Disappointingly Slow Start, But Potential Is There, Says Accenture
The best performance in yesterday’s media market came from Independent, which announced that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year (see Advertising Shows More Consistency, Says Independent). Shares rose 2.66% yesterday to close at £135, an increase of 3˝p on the previous day’s trading.Daily… Continue reading Sharewatch
Jazz FM and Guardian Media Group (GMG) have reached an agreement following a revised takeover offer from GMG for the radio station, the two groups announced yesterday evening.GMG had previously tabled an offer of 180p per share, or £41 million, but the Jazz FM Board had urged its shareholders to take no action with respect… Continue reading Jazz FM Agrees To £44.5m Takeover By GMG
