BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch.Sky’s put option gives it the right to have its 22% stake bought back by Kirch and this is what was… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
eMarketer reports that, according to the 2002 Email Marketing Factbook from Opt-in News , 50% of consumers questioned said that they would be likely to take advantage of products or services from opt-in marketing emails compared with 37% who said the same regarding email newsletters and 13% who favoured direct mail. In terms of formats,… Continue reading Net Users Prefer Text Ads, Marketers Favour HTML
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Europeans will send nearly 17 billion mobile messages per month in 2007 according to Forrester Research. Growth in email and other forms of instant messaging will continue although revenue will fall as cheaper forms of messaging emerge. “The entry of instant messaging (IM) and email introduces the economics of the Web to the premiums of… Continue reading Europeans Will Send 17 Billion Mobile Messages Per Month In 2007
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal.The best performers in this analysis were titles seen as failing in the not-too-distant past. In percentage terms the biggest rise period on period was at… Continue reading ABC National Newspaper Round-Up – April 2002
BSkyB saw shares fall 4.48% yesterday to close at £6.82 following news that it faced a possible “satellite dish tax” (see Spectrum Tax Speculation Hits Sky Share Price) under plans announced in the Government’s draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules).Cable & Wireless also performed poorly yesterday with… Continue reading Sharewatch
TalkSPORT has secured Chrysalis-owned Rivals Digital Media as the six-figure sponsor of its Sunday Morning Sports Breakfast Show.The deal begins this week and will see Rivals and its portfolio of sites mentioned in credits, trials and live reads on TalkSPORT for the next eight weeks. Rivals will use the airtime to promote its sporting and… Continue reading TalkSPORT Listeners To Wake Up With Rivals
The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital (see Football League Battle With ITV Digital… Continue reading Football League Kicks Off Action Against ITV Digital Owners
Media stocks received a boost last week following the publication of the Government’s Draft Communications Bill on Tuesday (see Draft Communications Bill Relaxes Cross Media Rules).Week on week analysis shows that Carlton and Granada, which were given the go ahead by the Bill to merge into a single ITV, were among the best performers in… Continue reading Sharewatch
