Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline (see ITV Revenue Looks Up In July). Carlton and Granada saw shares rise yesterday, the former improved 1.19% to close at £2.70˝, while the latter was up 0.19% to… Continue reading Sharewatch
The worldwide internet population reached 323.7 million users in April 2002, according to the latest data from comScore. This represents a 1% rise on March and a 10% increase over April 2001. The US home user base showed the greatest period on period growth, up 1.5% on March to 134.5 million users. The non-US population… Continue reading Worldwide Net Users Totalled 324m In April, Says Comscore
Is the Information Super Highway as super as we once supposed? Or are we in need of some signposting? Ian Foulds, senior advertising planner at News International, sees a long road ahead.The internet – trumpeted since birth, can it do nothing wrong? For many it can, and quite often does.Quickly penned “The Information Super Highway”… Continue reading NewsLine Column: Lost in Cyber-Space
US radio advertising revenue grew by 1% in March 2002, according to the latest figures from the country’s Radio Advertising Bureau (RAB). The radio sector is outperforming other media and is leading the way out of the economic slump, according to the Bureau. Local, national and combined total sales figures all increased by 1% in… Continue reading US Radio Advertising Revenue Nudges Up 1% In March
MG Rover Group is advertising in private health clubs for the first time, promoting the launch of its MGTF using over 250 QJ Media Sites.Niall Jordan, managing director of QJ Media, commented: “Our sites are an extremely effective way for MG to reach their target audience- across our 500+ venues, QJ Media reaches in excess… Continue reading MG’s First Gym Visit For Sports Car Ads
DSL lines in service in North America totalled 6.2 million at the end of Q1 2002, according to new statistics published by TeleChoice. The US had 4.9 million DSL lines at the end of the quarter, representing 12% growth over the figure reported at the end end of last year. Canada ended the quarter with… Continue reading North American DSL Market Reaches 6.2m, According to TeleChoice
Emap’s FHM has implemented the final stages of its promotion campaign for its annual 100 Sexiest Women in the World issue with the launch of life-sized “babe” street posters featuring Rachel Stevens, Carmen Electra and Holly Valance. The issue is out this Friday.This year for the first time in its eight year history the campaign,… Continue reading FHM Maintains “100 Sexiest Women” Heritage
Three quarters of a million people have improved service or access for the first time for national commercial digital radio stations, with the switching on, by NTL, of the 62nd transmitter in the Digital One national network.The Angus transmitter, which was switched on last week, links the existing transmission area in North East Scotland between… Continue reading Digital One Switches On 62nd Transmitter
JCDecaux Airport employed a range of ambient and promotional media to target the 50 charter flights full of European football fans arriving at Edinburgh and Glasgow airports for the UEFA Champion’s League Cup final last Wednesday. The media space was booked by Ford and Amstel.JCDecaux Airport’s director of regions, Murray Bothwell, commented: “Ford and Amstel… Continue reading JCDecaux Airport Mixes Media For Football Promotion
Channel 4 has revealed the schedule for the first week of Big Brother 3, which launches this Friday. As well as a new house, new viewing options will mean that viewers will be able to keep an eye on contestants for almost 24 hours a day on digital TV, as well as in public places… Continue reading Big Brother Set For Blanket Coverage
