TEAMtalk 252 has secured Ladbrokes.com as the lead sponsor of its World Cup breakfast programming.Under the deal, the betting company will have sole sponsorship of TEAMtalk’s Full Sports World Cup Breakfast, which will be broadcast daily from 6am to 10am throughout the tournamnet. The sponsorship will encompase all aspects of programmming including off-tube commentary, player… Continue reading TEAMtalk 252 Gears Up For World Cup With Ladbrokes.com
Punch, the fortnightly satirical magazine owned by Mohamed Al Fayed, is to close after almost 160 years of publication.The magazine, which was first published in 1841, has seen subscriptions fall below 6,000 and with each edition costing over £40,000 to produce, the title has ceased to become commercially viable. Eight of the magazine’s twelve staff… Continue reading Punch Is Out For The Count After 160 Years
The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half). The company says that April proved to be a tough market for… Continue reading DMGT Sees No 2002 Ad Improvement
There is still no visible end to the current slump in advertising spend, said Europe’s largest newspaper publisher, Axel Springer, according to a report from the World Advertising Research Centre. The report cites Springer’s CEO, Mathias Döpfner, as saying it is the biggest crisis to hit print media since the Second World War. The company’s… Continue reading Axel Springer Sees No End To Ad Slump
Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2
European digital television (DTV) will show solid growth over the coming years, despite ‘recent market turmoil’, according to a new report from Strategy Analytics (SA). Despite the high profile failures of ITV Digital in the UK and Quiero in Spain, Strategy Analytics says that digital terrestrial TV (DTT) will continued to play a ‘limited role’,… Continue reading European Digital TV Will Show Solid Growth Despite Setbacks
Total UK advertising expenditure fell by 2.6% in 2001, following nine years of uninterrupted growth, according to the latest data from the Advertising Association (AA), as compiled by the World Advertising Research Centre (WARC). Adspend totalled £16.5 billion last year, down from £17.0 billion the year before. After adjustment for inflation this represents a decline… Continue reading AA Data Shows UK Adspend Fell 2.6% In 2001
United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April
Analysts at Lehman Brothers have upgraded their advertising growth forecasts for ITV, following the release of Carlton Communications’ financial results yesterday (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Whilst the results showed advertising down by 13% for the six months to 31 March 2002, the company said that there are now… Continue reading Lehman Upgrades ITV Ad Forecasts Following Carlton Results
The ASA has refused to uphold complaints against a poster for the film Ali G Indahouse despite accusations that it encouraged young people to smoke cannabis.Those objecting to the poster, which featured Ail G holding up two cigarette papers against a smoke filled background, claimed that it associated the drug with a popular TV personality… Continue reading ASA Gives Ali G The Thumbs Up
