The popularity of Direct Mail as a marketing tool continues to grow with expenditure increasing by 5.8% year on year during the first quarter of 2002 to £629.9m, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that the volume of direct mail increased by 3.9% year on year to… Continue reading Direct Mail Continues To Show Growth
Dennis Publishing is revamping its men’s lifestyle magazine Maxim to bring it back in line with its core readership.The title, which reported a 15.8% year on year drop in circulation in the ABC results for the six months ending December 2001, is undergoing a redesign to strengthen its appeal to men in their late twenties.… Continue reading Maxim Redesigned For Core Readership
The ITC has welcomed the Government’s recently published draft Communications Bill as going a long way towards creating the regulatory framework for a dynamic market, but has warned that it needs to provide a more detailed definition of public service remits.In evidence prepared for the Joint Scrutiny Committee on the Bill, the ITC says that… Continue reading ITC Calls For Clearer Public Service Definitions
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”.Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused strategy… Continue reading GWR To Focus On UK Market As Group Profits Fall
The ITC has welcomed the Government’s proposals for the pricing and availability of digital terrestrial TV licences, which it says will give confidence to potential applicants.In a statement issued yesterday, the Government said that successful DTT multiplex licence applicants would be free from “administrative spectrum pricing” until 2014. It also confirmed that the DTT spectrum… Continue reading ITC Welcomes DTT Licence Proposals
First half revenues at Scottish Radio Holdings (SRH) have been hit by the substantial downturn in national advertising, the group’s interim financial results showed today. Total group revenues fell by 1%, with the effect felt most strongly at the company’s outdoor division.Earlier in the week SRH agreed to sell its outdoor business, Score Outdoor, to… Continue reading Scottish Radio Profits Hit By National Advertising Dip
JCDecaux Airport has been awarded the advertising contracts for the Gatwick Express and the Stansted Express rail services.The year-long contract covers all internal and external advertising on board all the South East rail-air links managed by Airport Express, including ambient opportunities such as train wraps and headrest advertising.Previously Maiden held the contract for Gatwick Express… Continue reading JCDecaux Airport Awarded Rail Contracts
Yahoo is closing its European auction services and will instead promote those of rival company eBay.The move, which will see Yahoo close five auction sites in the UK and Ireland, France, Germany, Italy and Spain, is part of the company’s plan to focus on its key growth areas and re-deploy revenue to its commerce platform.Yahoo,… Continue reading Yahoo Closes European Auction Sites
The Guardian is revamping its Saturday books and arts coverage with the launch of a new 40-page tabloid section called Review.The section, which replaces the current Saturday Review, launches on 1 June and will feature major literary profiles, book reviews as well as opera, visual arts, classical music and theatre news.The launch issue, which includes… Continue reading The Guardian Revamps Saturday Offering
More than 80% of US technology companies are confident that high growth levels for their businesses will continue, according to a Deloitte & Touche survey reported by eMarketer. The report also states that 89% of CEOs said that they are planning to continue to hire new staff into 2002, whilst just 11% say that are… Continue reading US Tech Chiefs Confident In Continued Growth
