Retail media company The Media Vehicle has secured the contract to install a network of floor posters in 200 Tesco stores around the country.Unilever will be the first advertiser to use the Tesco sites and is to promote its new Exotic Fragrances comfort softener over a four week period. The campaign, which is a spoof… Continue reading The Media Vehicle Enters Tesco Stores
JCDecaux Airport has secured Bacardi as the first brand to use its new Holographic Media advertising system in Heathrow airport.The system, which projects moving images onto transparent glass surfaces, will be used by Bacardi to target travellers in the departure lounge of Heathrow’s terminal three. A glass screen will be suspended from the ceiling of… Continue reading JCDecaux Airport Gets Holographic With Bacardi
Viewers are becoming increasingly concerned about the levels of sex and violence in British soaps, according to a new report for the Broadcasting Standards Commission (BSC).The report shows that many viewers believe the sensationalist nature of storylines in soaps such as EastEnders and Coronation Street is rendering them unsuitable for pre-watershed viewing. Parents were found… Continue reading Viewers Concerned About Sex And Violence In Soaps
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV Expansion
Yesterday was a day of mixed fortunes for radio companies following the release of RAJAR data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary). Capital Radio saw shares fall 0.90% to close at £8.22˝, while Chrysalis and Emap saw stock improve by 0.54% and 2.54% respectively.Wireless Group saw… Continue reading Sharewatch
Channel 4 has secured The Times as the sponsor of its Test cricket in a deal worth around £1m.The deal will include sponsorship of Channel 4’s live coverage of the three Tests against Sri Lanka, which begin on 16 May and the Test series against India, which will be screened from July through to September.Marketing… Continue reading Channel 4 Secures The Times As £1m Cricket Sponsor
Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April
Email and wireless marketing solutions company Messagizer has been awarded the contract to handle advertising for youth marketing group Youthmail.The deal will see Messagizer host Youthmail’s 100,000 profiled email subscribers and 50,000 SMS subscribers on its own databases. The inventory will then be presented to agencies and clients through the Messagizer sales team in the… Continue reading Messagizer Secures Youthmail Deal
An overall analysis of RAJAR figures released for the first quarter of this year show that while the BBC enjoys a slight lead in terms of share, commercial and non-commercial radio remain neck and neck when it comes to reach. Encouraging news for both sides, though, is the fact that, year on year, reach for… Continue reading RAJAR Results Q1 2002- Overall Summary
The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in Radio reports.The following stations were reporting with new survey periods: Real Radio Scotland, which is reporting quarterly and 107.4 The Quay, which is now… Continue reading RAJAR Results Q1 2002: Local Commercial Stations
