More Industry News articles

According to a new report from Gartner, GPRS networks will struggle to match the expectations of mobile operators until the application gap has been bridged to allow universal use of the technology. Analysys had previously indicated that General Packet Radio Services (GPRS), allowing consumers and business constant access to the Internet, would have 6 million… Continue reading GPRS Set To Miss Targets, Says Gartner

Week on week analysis of the media market shows that the best performance came from Jazz FM, which reached a agreement with GMG on Thursday following a revised take-over offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG). Shares rose 7.54% week on week to close at £1.92˝, an increase of… Continue reading Sharewatch

IPC has announced another appointment to its second largest interiors magazine Homes & Gardens. Giles Kime will join as associate editor, having been tempted away from Condé Nast’s House & Garden to join Isobel McKenzie-Price. McKenzie-Price was appointed earlier this year from IPC’s top homes title Ideal Home where she had previously won Editor of… Continue reading IPC Announces New Addition To ‘Interiors Dream Team’

NTL is expanding its digital TV offering with the launch of 25 new TV channels and 17 new radio channels.The new services, which are intended to allow the cable company to compete with BSkyB in the multi-channel world, will be unveiled later this year and include a range of digital TV offerings from Discovery and… Continue reading NTL Expands Digital TV Offering

Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts.In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising now… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts

The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up

An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints

Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million

ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity

A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body