Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002
Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services
Jobs in marketing and media have overtaken jobs in consulting as the most sought after by graduates, according to new research. The annual UK graduates survey, details of which appear in today’s Independent, found that 13% of graduates expressed an interest in careers in these areas, down from 14% in 2001 for marketing and 13.9%… Continue reading Media And Marketing Jobs Top Choice For Graduates
Total online advertising spend increased by 7.1% year on year during 2001 to £165.7m, according to figures published today by the IAB.The research, which is based on revenues reported by the finance departments of online media owners, shows that the industry experienced “clear growth” during 2001 despite a depressed economic landscape and recessionary behaviour in… Continue reading Online Adspend Shows Growth Despite Tough 2001
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million. Capital says that combined radio revenues for April and May… Continue reading Capital Radio Profits Hit By Ad Decline
The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
Microsoft’s Xbox online marketing campaign gained exposure among half a million internet users during March, helping games advertisers to reach 13.2% of the UK’s online population, according to the latest figures from NetValue.The campaign, which was launched to support the recently unveiled Xbox website www.playmore.com, accounted for around 25% of the total games advertising market… Continue reading XBox Online Ads Reach Half A Million In March
Digital radio, or digital audio broadcasting (DAB), will gain broader consumer acceptance within the next five years in Europe and the US, according to a new report from In-Stat/MDR. Despite what In-stat describes as ‘a series of difficulties in the early years of development’, DAB and digital audio radio services (DARS) are now beginning to… Continue reading Digital Radio To Gain Consumer Acceptance By 2005
The explosion in choice for consumers has led to a greater need for “trust brands”, according to new research from the Henley Centre. The report also suggests that the community feel and commonality of content offered by radio means that levels of trust in the medium are high across most demographic groups.The research found that… Continue reading Research Identifies Radio As “Trusted Medium”
