Lycos has signed a deal with Maxim to support the launch of its new Sex & Relationship channel, aimed at the over 25 year old market.The deal will see Dennis Publishing’s men’s lifestyle title provide editorial content for the site, which aims to provide relationship advice, sexual health information and agony aunt-style services. The channel… Continue reading Lycos And Maxim Back Sex & Relationship Channel
GWR is launching a World Cup SMS competition across its 31 local radio stations in an attempt to attract listeners attention throughout the tournament.The competition, which represents GWR’s biggest use of SMS marketing to date, will run across The Mix network and digital radio stations Core, Planet Rock and The Storm, giving listeners the chance… Continue reading GWR Rolls Out World Cup SMS Activity
Translucis, the digital media company that runs a network of plasma advertising screens in pubs and clubs, is considering plans to move away from its drinks-based origins and onto the high street.According to Sue Aitken, marketing director at Translucis, the company is currently holding talks with a number of retail clients and is looking to… Continue reading Translucis Considers Expansion Into Retail Arena
Future Publishing’s Official PlayStation 2 Magazine has signed a deal with Sony to provide branded content for its Playstation website.The deal will see the gaming magazine provide breaking news, previews, reviews and tips to Sony’s uk.playstation.com website. The magazine’s recently appointed online editor, Tim Clark, will be responsible for producing the content, which will go… Continue reading Official PlayStation 2 Magazine Goes Interactive With Sony
IPC Ignite’s men’s lifestyle magazine Loaded has partnered with Ford to produce a one-shot summer special that will see the magazine devote its entire advertising space to the car manufacturer.The 140 page Loaded Summer Special will be on sale throughout the summer promoting Ford’s new Fiesta range. As the magazine’s sole advertiser, Ford has secured… Continue reading Loaded Partners With Ford For One-Shot Summer Special
UKbetting is to acquire TEAMtalk Media, which owns national speech-based radio station TEAMtalk 252, for approximatly £13.7m.Earlier in the month TEAMtalk rejected an offer from UKbetting, which valued the company at £10.2. However, after increasing its offer by 33% the digital betting and sports content business now looks set to acquire TEAMtalk’s radio and media… Continue reading UKBetting To Acquire TEAMtalk For £13.7m
Chrysalis-owned Rivals Digital Media has secured World Cup content deals with radio website provider FM Interactive (FMI) and electronics retailer Jungle.The deal will see Rivals provide six of FMI’s radio station websites with content from its Rivals.net and Football365 sites throughout the tournament, which kicks off today. In return Rivals will receive branding across each… Continue reading Rivals Lines Up World Cup Content Deals
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today. UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million. DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has… Continue reading DMGT Profits Dip 9% In First Half
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear. Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada… Continue reading Granada Profits Hit By Ad Downturn, No Outlook Beyond July
