12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its… Continue reading 12Snap Forms Mobile Marketing Partnership With MTV
Digital Media agency i-level has launched a new specialist division called i-level Generator to help advertisers get the most out of digital marketing.The new division is intended to help brands review their online strategy and maximise return on investment by focusing on digital marketing constancy, website efficiency auditing and research. i-level group has acquired website… Continue reading i-level Extends Digital Marketing Presence With New Division
Channel 4 reports that Big Brother is continuing to bring success in the ratings, according to unofficial figures. For the week from the 10-16 June, the average audience for the shows on Channel 4 was 4.9 million, compared to a 4.3 million average for the week before (see Big Brother Bigger Than Ever For C4… Continue reading Big Brother We’re Watching You
The latest figures from ABC reveal that month on month, overall circulation of national newspapers fell during May by 0.7%. The worst loss in percentage terms was at Sport First. Among the larger selling titles, the Mail on Sunday had a difficult month, dropping 5.1%.Meanwhile, the Mail titles’ mid market rival the Daily Express had… Continue reading ABC National Newspaper Round-Up – May 2002
The Government’s plans to turn off the analogue TV signal look “increasingly futile” according to a survey carried out by Mediaedge:cia which shows that almost 1 in 3 people claim they will never switch to digital TV (DTV).According to the latest Sensor research from WPP’s media buyer, almost 29% of respondents say they would never… Continue reading Research Says Analogue Switch Off Could Be Thwarted
Week on week analysis shows that the worst performance in last week’s media market came from Telewest, which has said that it faces a possible ‘funding gap’ if its operating performance fails to meet certain standards (see Telewest Could Face ‘Funding Gap’, Says Singer). Shares fell 25% week on week to close at 3žp, a… Continue reading Sharewatch
Telewest has today launched its new 1 mega-bite Blueyonder internet service for residential users.The cable company claims that the new high-speed service, which has been on trial in Scotland, is 20 times faster than traditional dial-up internet access and can outperform other residential ADSL services provided through copper wires.The 1Mb Blueyonder product, which is available… Continue reading Telewest Unveils New Blueyonder Internet Service
ISBA has taken up an observer seat on the board of RAJAR to ensure that the currency for radio audience measurement remains strongly advertiser focussed.RAJAR is currently conducting research into the use of electronic meters to measure radio audiences and is set to review its key research contract in the coming year (see RAJAR Details… Continue reading ISBA Takes Observer Seat On RAJAR Board
Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning.The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during the… Continue reading Local Ad Revenues Aid Johnston Press Figures
New research by Sky Digital has brought good news for the Wireless Group’s talkSPORT station, by suggesting that its audience via digital TV is larger than suggested by RAJAR.The Digital Audience Research Service surveyed 15,000 Sky Digital viewers and found that of the 54 radio stations available via the digital TV service, speech radio stations… Continue reading Sky Survey Shows Bigger Digital Audience For talkSPORT
