The World Cup appears to be driving football fans online with figures from Nielsen/NetRatings showing that FIFA’s official World Cup website has seen traffic increase by 420% in the first week of the tournament.According to the research, the tournament’s official website fifaworldcup.yahoo.com has seen a “surge in interest” since the World Cup matches started, with… Continue reading Official World Cup Website Sees Surge In Traffic
Telewest Communications faces a possible ‘funding gap’ if its operating performance fails to meet certain standards, admitted group chief executive Adam Singer at the company’s AGM today.The heavily indebted UK cable group has instigated a wide-ranging reorganisation, along with a substantial reduction in staff numbers in order to bring down costs. These measures are continuing… Continue reading Telewest Could Face ‘Funding Gap’, Says Singer
UK advertising expenditure was down 6% year on year for the first quarter of 2002, according to new figures released by the Advertising Association. Figures compiled by the World Advertising Research Center for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3,397m.Only a couple of sectors escaped the… Continue reading UK Q1 Ad Expenditure Down 6% Year On Year
Time was when all you needed to gain exceptionally good viewing figures was an exceptionally good TV programme. These days, as everyone from Big Brother to Her Majesty knows, its all about mixing one’s media, as Naked Communications’ Will Collin explains…In this age of multi-channel, brand cluttered fragmentation, it’s said that TV’s role as cultural… Continue reading NewsLine Column: Where Were You When They Shot J.R.?
BBC Radio 1 has launched a new interactive service called Radio On Demand allowing listeners to access programmes via the station’s website.For the first time selected Radio 1 shows will be available through BBCi for one week following broadcast, allowing internet users to listen to them whenever they choose. A specially designed Radio Player will… Continue reading BBC Radio 1 Unveils Online Interactive Service
Ben Knowles is to step down from editing of Emap’s NME, two and a half years after becoming the title’s youngest ever editor.Knowles commented: “At the ripe old age of 28 I want to pursue new challenges that require the same excitement, enthusiasm and energy this one has given me. As well as some interesting… Continue reading Knowles To Step Down As NME Editor
Channel 4 is reporting continued success for the third series of Big Brother, with ratings, according to BARB unofficial overnights continuing to outshine last year’s, despite competition for viewer’s attention this week from the Jubilee and World Cup.Average ratings for the reality show on Channel 4 during the week from 3-9 June were 4.3 million,… Continue reading Big Brother Bigger Than Ever For C4 And E4
Viacom Outdoor has secured Columbia Tristar as the first film advertiser to use its new Mega Sides bus advertising panels.From 14 June a campaign promoting the new Spider-Man film will appear on the giant Mega Sides panels, which cover enitre bus sides, in Birmingham, Manchester and Glasgow. The promotion will also span 1,300 smaller T-Side… Continue reading Viacom Outdoor Secures Film Brand For Bus Ad Campaign
The ITV network has been dealt a further blow this week with viewing figures for May showing that BBC1 has overtaken ITV1 in the monthly peak-time ratings for the first time.During May, BBC1 secured a 29.4% share of viewing in the prime-time 6pm to 10.30pm slot, ahead of ITV1, which drew 28.4% of the available… Continue reading ITV Beaten For First Time In Monthly Ratings By BBC1
Total UK advertising expenditure fell 6% year on year for the first quarter of 2002 according to the latest data released by the Advertising Association (AA). Figures compiled by the World Advertising Research Center (WARC) for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3.4 billion and most… Continue reading UK Adspend Still In Decline, Says AA
