More Industry News articles

The break up of on- and offline media giant AOL Time Warner will not be recommended by a three-month strategic review of the company, to be presented to the Board this week, according to a report in this morning’s Financial Times. The paper says that there have been calls for the merger between America Online… Continue reading AOL Time Warner Review Will Not Recommend Break-Up, Says FT

JCDecaux has secured the recently launched Michelin Group subsidiary, ViaMichelin UK, as the first advertiser to use its new Cromwell Road “Pagoda” site.The site, which has both a backdrop for conventional poster advertising and a stage area for showcasing actual products, features a giant model of the Michelin Man as well as ViaMichelin representatives distributing… Continue reading JCDecaux Secures Brand For Pagoda Site

Market information group, Taylor Nelson Sofres, is entering into a joint venture with one of Greece’s leading information and consulting services companies, ICAP A.E., the company announced this morning. The joint venture company, to be known as TNS ICAP A.E., will provide market information to clients in sectors including consumer, telecoms, automotive, banking and finance.… Continue reading Taylor Nelson Enters Greek Joint Venture

IPC Southbank has announced that its marketing director, Helen Farqhar, is to take on the additional role of business director for Marie Claire, following the departure of the magazine’s publishing director Rita Lewis last week.Farqhar came to her current role at IPC in October 2000 from Procter & Gamble, where she had been European brand… Continue reading IPC’s Farqhar To Take On Additional Marie Claire Role

Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April

Yesterday was a day of mixed fortunes for radio companies following the release of RAJAR data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary). Capital Radio saw shares fall 0.90% to close at £8.22˝, while Chrysalis and Emap saw stock improve by 0.54% and 2.54% respectively.Wireless Group saw… Continue reading Sharewatch

Channel 4 has secured The Times as the sponsor of its Test cricket in a deal worth around £1m.The deal will include sponsorship of Channel 4’s live coverage of the three Tests against Sri Lanka, which begin on 16 May and the Test series against India, which will be screened from July through to September.Marketing… Continue reading Channel 4 Secures The Times As £1m Cricket Sponsor

Email and wireless marketing solutions company Messagizer has been awarded the contract to handle advertising for youth marketing group Youthmail.The deal will see Messagizer host Youthmail’s 100,000 profiled email subscribers and 50,000 SMS subscribers on its own databases. The inventory will then be presented to agencies and clients through the Messagizer sales team in the… Continue reading Messagizer Secures Youthmail Deal

RAJAR has announced that its research into the use of electronic meters to measure radio audiences will be completed early next year.Unveiling the latest audience data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary), RAJAR’s managing director, Jane O’Hara, confirmed that trials of the Arbitron pager and Radiocontrol… Continue reading RAJAR To Complete Meter Testing

The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation, but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals