Email and wireless marketing solutions company Messagizer has been awarded the contract to handle advertising for youth marketing group Youthmail.The deal will see Messagizer host Youthmail’s 100,000 profiled email subscribers and 50,000 SMS subscribers on its own databases. The inventory will then be presented to agencies and clients through the Messagizer sales team in the… Continue reading Messagizer Secures Youthmail Deal
RAJAR has announced that its research into the use of electronic meters to measure radio audiences will be completed early next year.Unveiling the latest audience data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary), RAJAR’s managing director, Jane O’Hara, confirmed that trials of the Arbitron pager and Radiocontrol… Continue reading RAJAR To Complete Meter Testing
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation, but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV
A year on year comparison of RAJAR figures released for the first quarter of this year show that once again BBC Radio 2 dominated the national scene. Compared to Q1 2001 it saw an 18.7% increase in weekly reach, while share was up 1.6 percentage points.Of the commercial stations Classic FM did well, seeing a… Continue reading RAJAR Results Q1 2002- National Stations
The media sector continued its strong performance yesterday as investors considered prospective take-over targets following the publication of the Government’s draft Communications Bill late on Tuesday (see Draft Communications Bill Relaxes Cross Media Rules).Carlton and Granada were among the best performers in yesterday’s media market, with shares climbing on the basis that the Bill cleared… Continue reading Sharewatch
The advertising and public relations market place remains ‘very weak’ according to a trading statement from Chime Communications posted this morning. In its preliminary announcement in March, Chime said that market conditions had not improved (see No Recovery Until Second Half Says Chime Communications) and this has continued to be the case for the first… Continue reading Chime Sees ‘Very Weak’ Market Conditions
Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen
Chrysalis Radio has outperformed the rest of the radio industry, the group said this morning announcing its interim financial results. Overall radio revenues were flat at £22.7 million for the six months to 28 February 2002. This compares to a 12% decline for the industry over the same period, said Chrysalis. Pre-tax profit swung into… Continue reading Chrysalis Sees Stronger Radio Revenues, Outlook Remains Uncertain
