A major study from the PPA shows that 87% of business decision makers regularly consult B2B magazines which, according to the research, dominate all other media in terms of usefulness.Of the 500 business decision-makers interviewed for the study, which was conducted by NFO WorldGroup, 73% said that B2B magazines contain information useful to their jobs… Continue reading B2B Mags More Useful Than The Internet Says Research
The value of shares in BSkyB has been weakened today due to press speculation over the weekend that a spectrum tax could be imposed on satellite broadcasting.The draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules) left an open ended position with regard to a possible tax on all parts… Continue reading Spectrum Tax Speculation Hits Sky Share Price
Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts
Wireless Group owned TalkSPORT has secured Ginsters as the sponsor of its World Cup competition.The deal will see Ginsters support TalkSPORT’s summer football coverage as the “unofficial snack food of football fans.” The sponsorship features a three-week on-air promotion known as “do the double,” which is linked to an eight-week on-pack contestant entry initiative.TalkSPORT branding… Continue reading TalkSPORT In World Cup Deal With Ginsters
According to the latest figures from Nielsen//NetRatings, the number of home internet users has grown by about 7% between Q4 2002 when at-home net users totalled 498.2 million (see Online Population Continues To Grow) and Q1 2002 when the figure reached 531.3 million. The report First Quarter 2002 Global Internet Trends also revealed that email… Continue reading Global Home Internet Population Keeps Growing
Executives in the UK radio sector had been planning for consolidation from within the industry in order to achieve audience growth and revenue enhancement through cross-selling and cost-reduction, a radio dinner held by analysts at Merrill Lynch was told. However, the broker believes that the prospect of a small number of pure UK radio groupings… Continue reading UK Radio: Cross Media Synergies More Likely Than Consolidation, Say Analysts
Digital betting and sports content business UKbetting has made an offer for TEAMtalk that values the radio and media group at around ďż˝10.2 million.UKbetting had not had any formal discussions with TEAMtalk’s management prior to announcing its 4.5p per share offer for the group, which owns national talk-based radio station TEAMtalk 252.Commenting on the offer,… Continue reading UKBetting Makes Offer For TEAMtalk
The recently relaunched Daily Mirror has today sparked a new price war by cutting its cover price to 20p, a move which has been followed by News International’s Sun.Trinity Mirror announced the price cut, which is the second phase of the paper’s brand relaunch (see Mirror Drops Red Top For New Look), on Saturday. News… Continue reading Daily Mirror Cuts Cover Price
JCDecaux has secured the recently launched Michelin Group subsidiary, ViaMichelin UK, as the first advertiser to use its new Cromwell Road “Pagoda” site.The site, which has both a backdrop for conventional poster advertising and a stage area for showcasing actual products, features a giant model of the Michelin Man as well as ViaMichelin representatives distributing… Continue reading JCDecaux Secures Brand For Pagoda Site
