Things have been looking up in the media industry in recent months, topped by the World Cup sparking a rash of tie-in media sponsorship deals and, along with Big Brother and the Jubilee celebrations, providing some healthy TV ratings stories.The upturn- if that’s what it turns out to be- will take a while to materialise… Continue reading Feature: Ad Revenues In Need Of Boost After Weak Q1
IPC Connect is releasing the latest in its series of spin-off specials from weekly women’s title Now. This week will see the publication of the summer edition of Now StarStyle, which will stay on the news-stands, priced at £1.95 for the next six weeks.IPC decided to make the celebrity focussed style magazine a quarterly title… Continue reading IPC Hopes For Now-style Success With StarStyle
Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today.Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should pick… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
The BBC looks set to form a partnership with BSkyB to create a digital terrestrial television service to replace the recently collapsed ITV Digital (see Administrators Confirm ITV Digital Sale), according to reports in today’s press.The corporation is understood to have been holding talks with terrestrial broadcasters including ITV and Channel 4 with a view… Continue reading BBC Set To Join With BSkyB For Digital Bid
Saga Radio has seen off competition from fourteen other applicants for the new Independent Local Radio (ILR) FM licence for the East Midlands. Among the other proposals put to the Radio Authority, which awarded the licence today, was a joint application from Capital and Disney, to become the first major radio operation targeted solely at… Continue reading Eldest First In Battle For East Midlands Radio
Daily Mail, which recently which announced that pre-tax profits at the group fell by 9% to £65.2 million in the half-year ending 31 March 2002 (see DMGT Sees No Substantial Advertising Improvement In 2002), was the best performer in yesterday’s media sector. Shares improved 1.95% to close at £7.57˝, up 14˝p on the day before.Emap… Continue reading Sharewatch
