More Industry News articles

Surfers who use the internet at work are looking primarily for information not entertainment, according to a new report from Nielsen//NetRatings. A comparison of audience shares including at-work surfers and leaving them out shows that the sites that benefit most from working internet users are portals, map services and the soon-to-be-rebranded-again postal service Consignia. Top… Continue reading At-Work Surfers ‘Not A Problem For Bosses’ Says Nielsen//NetRatings

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers

The European online advertising market will be worth â‚Ź6.4 billion (£4.0 billion) by 2007, according to a report from Forrester Research released this week. The group predicts that online advertising will begin to pick up again next year, with mobile and interactive digital television (iDTV) advertising starting ‘more quietly’. The UK and Germany will account… Continue reading European Online Advertising Will Reach E6.4bn By 2007, Says Forrester

The worldwide internet population reached 323.7 million users in April 2002, according to the latest data from comScore. This represents a 1% rise on March and a 10% increase over April 2001. The US home user base showed the greatest period on period growth, up 1.5% on March to 134.5 million users. The non-US population… Continue reading Worldwide Net Users Totalled 324m In April, Says Comscore

US radio advertising revenue grew by 1% in March 2002, according to the latest figures from the country’s Radio Advertising Bureau (RAB). The radio sector is outperforming other media and is leading the way out of the economic slump, according to the Bureau. Local, national and combined total sales figures all increased by 1% in… Continue reading US Radio Advertising Revenue Nudges Up 1% In March

DSL lines in service in North America totalled 6.2 million at the end of Q1 2002, according to new statistics published by TeleChoice. The US had 4.9 million DSL lines at the end of the quarter, representing 12% growth over the figure reported at the end end of last year. Canada ended the quarter with… Continue reading North American DSL Market Reaches 6.2m, According to TeleChoice

Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline (see ITV Revenue Looks Up In July). Carlton and Granada saw shares rise yesterday, the former improved 1.19% to close at £2.70˝, while the latter was up 0.19% to… Continue reading Sharewatch

Is the Information Super Highway as super as we once supposed? Or are we in need of some signposting? Ian Foulds, senior advertising planner at News International, sees a long road ahead.The internet – trumpeted since birth, can it do nothing wrong? For many it can, and quite often does.Quickly penned “The Information Super Highway”… Continue reading NewsLine Column: Lost in Cyber-Space

MG Rover Group is advertising in private health clubs for the first time, promoting the launch of its MGTF using over 250 QJ Media Sites.Niall Jordan, managing director of QJ Media, commented: “Our sites are an extremely effective way for MG to reach their target audience- across our 500+ venues, QJ Media reaches in excess… Continue reading MG’s First Gym Visit For Sports Car Ads