Washroom poster contractor Hi-Tech Solutions is launching a series of special World Cup advertising packages to target sports fans during this summer’s event.As part of an initiative to capitalise on interest in the tournament the company has exclusively selected washroom poster panels in outlets that have been granted special opening hours to show live World… Continue reading Hi-Tech Brings The World Cup To Washrooms
The next generation of wireless services in Europe will herald a dramatic shift from voice traffic to data services, according to forecasts from Strategis Group released this month. These next generation technologies (3G technology) are predicted to create a flourishing demand for data-led services. As a result the number of ‘data switches’ installed throughout the… Continue reading Arrival Of 3G Mobiles Will See Data Surpass Voice Traffic In Europe, Says Strategis
IPC Media is to increase the print run for the June issue of Marie Claire after the announcement that man-of-the-moment David Beckham is to be the magazine’s first male cover star led to an increased demand from retailers.Publishing director Rita Lewis said: “This is the first time prior to going on sale that retailers are… Continue reading Cover-Man Beckham Ups Demand For Marie Claire
Transport Losses Hit JCDecaux RevenuesOutdoor advertising company JCDecaux has reported Q1 sales of E358.6 million for 2002, an increase of 4.7% on the E342.6 million reported for Q1 2001. The group said that new acquisitions had helped lift revenues which fell in line with its own expectations.However, revenue fell by 2.1% on a like-for-like (organic)… Continue reading Transport Losses Hit JCDecaux Revenues
An agreement has been reached between representatives from the entertainment and consumer electronics industries and US legislators on a system to prevent digital television broadcasts from being pirated over the internet. Executives from companies such as AOL Time Warner and News Corp have participated in the talks with the House Energy and Commerce Committee. They… Continue reading ‘Pirating Pact’ Brings US Digital A Step Closer
Carlton and Granada, which have confirmed that they are offering the business and assets of ITV Digital for sale with immediate effect (see Administrators Confirm ITV Digital Sale), saw shares fall yesterday. Carlton was down 0.21% to close at £2.41, while Granada slipped 1.20% to finish at £1.23˝p, a loss of 1˝p on the day… Continue reading Sharewatch
Independent outdoor media company Poster Publicity has launched a media analysis and technology firm called Media Intelligence, which it hopes will become a valuable resource for the global media and advertising industry.The company, which has already carried out projects for Metro International, OMD and Starcom Motive, will specialise in developing media technology systems, global media… Continue reading Poster Publicity Launches Media Intelligence Outfit
FT Revenue Decline Hits Pearson ProfitsIn a trading update released this morning Pearson has revealed that advertising revenue across the Financial Times group has been ‘significantly lower’ for the first four months of this year, compared to 2001.In March, Pearson warned that the ad market would remain flat in 2002 and revealed that profits at… Continue reading FT Revenue Decline Hits Pearson Profits
The Mirror’s M magazine brand is to be extended with the launch of M Celebs in the Sunday Mirror, which will mean four outings a week for the M brand.The 76-page glossy title promises to take an “irreverant” approach to the popular sport of celebrity watching and will be edited by Mel Brodie (pictured), previously… Continue reading Mirror Extends M Brand To Sundays And Celebs
TalkSPORT has secured the Sunday People as the six-figure sponsor of its Saturday afternoon football feature The Inside Story.The sponsorship, which runs for the rest of this football season, throughout the World Cup and into the next football season, will see Sunday People editor, Lee Clayton, appear on The Inside Story each week to provide… Continue reading TalkSPORT Links With Sunday People
