More Industry News articles

Email has officially become more popular than post, says Net Value, with the number of emails being sent and received from UK households exceeding letters by nearly 300 million in January 2002. NetValue reported that more than 452 million emails were sent and received by British homes in January in addition to more than 100… Continue reading Email Now ‘More Popular Than Post’ Says Net Value

Almost 9% of the worldÂ’s population now has access to the internet according to a report compiled by Nua. Based on data collected from various sources, Nua estimate that the global internet audience had grown to 544.2 million users by the end of February 2002. An increase of 30.79 million users since August 2001 when… Continue reading Global Online Population Continues To Grow

Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001

Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth

Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter

According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough

IPC has promoted its head of marketing for TV listings division IPCtx to marketing director. Jemima Ransome, who has recently led both the advertising agency and below-the-line agency pitches for the company, will now join the tx Board and take on full responsibility for marketing activity across a portfolio consisting of What’s On TV, TV… Continue reading IPCtx Makes Marketing Promotion

Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch

Mars announced this week that is was to embark on an expensive, not to mention expansive rebranding, so we will no longer “Work, Rest and Play” with the chocolate bar. But while a new approach can inject fresh vigour into a brand, is there loyalty and value born of familiarity to be lost by ditching… Continue reading NewsLine Column: TV’s Own Goal

The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims