This week Cosmopolitan celebrates its 30th birthday, yet its ability to lead its market seems undiminished, as evidenced by last week’s ABC results. Cosmo may, if reports are to be believed, be about to swap some of its orgasm tips for emotional stability, but other than that it is refusing to show its age. The… Continue reading Feature: Women’s Glossies, Older And Wiser?
The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court
Alcohol brands could face tougher marketing restrictions in pubs and bars following a move by industry body, The Portman Group, to tighten the existing guidelines.The Group, which was set up over ten years ago by the UK’s leading drinks manufacturers, has issued a public consultation document aiming to impose stricter codes on alcohol marketing in… Continue reading Alcohol Brands To Face Tougher Restrictions
WPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions. Despite the strong performance, WPP says that it expects advertising growth to remain flat in 2002, with no predicted… Continue reading WPP Results Beat Expectations, But Shares Dip
Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001
The proposed £50 million merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities, it has emerged. NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research… Continue reading £50m Internet Measurement Merger Collapses
Over the next two years the number of text messages sent each month in the UK by 5-24 year-olds will increase by more than 44% to 786 million, according to forecasts in the first global report on Mobile Youth from the World Wireless Forum (WWF).According to the study, which focuses on the youth market in… Continue reading UK Mobile Youth Market Booms
AOL’s vice president of advertising, Ian Maude, has stepped down after six years with the company, to pursue an MBA.Maude, who joined the AOL in 1996, was vice president for advertising and e-commerce for the company’s UK interactive marketing group. He was responsible for the UK sales team and worked to develop the AOL brand… Continue reading AOL Advertising Chief Resigns
WPP Results Beat Expectations, But Shares DipWPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions.Despite the strong performance, WPP says that it expects advertising growth to remain flat… Continue reading WPP Results Beat Expectations, But Shares Dip
The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA
