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BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium. Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers, is “on… Continue reading BSkyB Expresses Confidence In Digital Future

ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative

A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report

BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target

Lycos has announced plans to cut a further 200 jobs from its European operation and is reducing its marketing budget in an attempt to break even by the end of the year.The advertising downturn has taken its toll on the online portal and the job cuts are the second part of a restructuring programme, which… Continue reading Lycos Sheds 200 Jobs In Cost Cutting Move

Granada and high street retailer Littlewoods have decided to close their joint venture home shopping TV channel, Shop!, at the end of this month.The move follows a business review, which concluded, according to Shop! chairman and Littlewoods’ sales and marketing director Susan Murray, that “Whilst e-commerce is achieving growth with profit potential…Shop! will not meet… Continue reading Granada And Littlewoods Shut Up Shop!

A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer

Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar

According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004    2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer

Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web