Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?
More Industry News articles
Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.
Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.
As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.
Love Island’s most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.
In-housing has been increasingly adopted by advertisers over the last two years, according to new research.
The UK subscription video-on-demand market contracted by 488k households over the last three months.
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
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