The proposed £50 million merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities, it has emerged. NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research… Continue reading £50m Internet Measurement Merger Collapses
More Industry News articles
Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001
Over the next two years the number of text messages sent each month in the UK by 5-24 year-olds will increase by more than 44% to 786 million, according to forecasts in the first global report on Mobile Youth from the World Wireless Forum (WWF).According to the study, which focuses on the youth market in… Continue reading UK Mobile Youth Market Booms
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8m to 18.1m adults.David Mansfield, chief executive of Capital Radio, said: “The acquisition is the latest development in our… Continue reading Capital Buys Big AM To Extend Gold Network
For many of us, seeing the events of 11 September unfold live across a multi-media landscape will be up there amongst the most profound, world changing moments we have witnessed. Needless to say, the face of the media changed in the aftermath. But, some months on, Denise Turner of Media Planning Group asks, is the… Continue reading Feature: Media In A Changed World
BBC Worldwide is closing its monthly teen magazine Live & Kicking after the title saw a 41.7% decline in circulation in last week’s ABC results.The title, which had its problems added to when the Saturday morning TV show on which it was based ended its run last Autumn, is to be replaced with a new… Continue reading BBC’s Live & Kicking Gives Up The Fight
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8 million to 18.1 million adults. The deal builds Capital Radio’s presence in the ‘lucrative’ North West region. The… Continue reading Wireless Group Sells Manchester’s Big AM Licences To Capital
ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency, as reported by ABN Amro today. Adspend for the year was Yen6,058 billion. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years,… Continue reading Japan Advertising Falls 0.9% In 2001
JCDecaux Airport has unveiled RADAR, a measurement tool for airport advertising which enables profiling of individual sites and campaigns around airports in order to determine the most effective site or sites to reach a given target audience.Richard Malton, marketing director at JCDecaux Airport, said: “As the only truly global advertising medium, airports provide a targeted… Continue reading Airport Planning Tool Launched By JCDecaux
