Channel 5 is believed to be leading industry opposition to the BBC’s reworked proposal for BBC3, its digital channel aimed at 16-35 year-olds.The channel is objecting to the new plans for BBC3 on the grounds that it will use public money to fund programming that is already provided by commercial broadcasters.The BBC had its original… Continue reading Channel 5 Opposes Plans For New BBC3
BSkyB is expected to lead the way in terms of the number of digital television (DTV) subscriber homes until at least 2010, according to the latest forecasts from Merrill Lynch. The total number of digital TV homes in the UK is predicted to rise from 11.5 million this year to 24.3 million by 2010. By… Continue reading BSkyB Will Lead DTV Market Until 2010, But Cable Growth Is Higher
Telewest, which is rumoured to be considering a merger with rival cable operator NTL, was one of only a handful of companies to see shares rise in yesterday’s media market. Stock was up 10.95% to close at 55žp, in what was the best media performance of the day.At the other end of the spectrum, ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place yesterday.The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,” said chairman,… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
Shopping may be the new religion, but should the media market be worshipping at the shrine of commodity culture? Jon Wilkins of Naked Communications says we should heed the warning of a short, dead Frenchman and strive for “le bespoke”.Napoleon once famously highlighted us Brits as a ‘Nation of Shopkeepers’, much to the collective displeasure… Continue reading A Nation Of Shopkeepers
The latest Bellwether Report from the IPA reveals that almost twice as many companies surveyed setting marketing budgets in Q4 2001 reported an increase on spending (compared to 2001 totals) than a decrease. The majority of those surveyed opted to keep budgets on a similar scale to those set for 2001, particularly when it came… Continue reading More Of The Same, Says The Latest IPA Bellwether Report
Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers… Continue reading Freeserve Ads Pay Off
According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR
Sky is claiming that a recent interactive advertising campaign for Rimmel was the most successful in its history, with a response rate of 3%.The campaign, which was designed for Rimmel’s new Exaggerate Hydra Colour Lipstick by BMPtvi, asked viewers to answer a question in return for a lipstick. Over 50,000 lipsticks were sent to viewers… Continue reading Interactive Ad Scores On Sky
The worldwide market for internet access devices – PCs, mobile telephones, set top boxes and so on – will grow at an annual rate of 41.6% between 2000 and 2005, according to a report from Cahners In-Stat/MDR released this month. The research firm reports that the PC and mobile phone devices currently account for just… Continue reading Internet Access Device Sales Remain Healthy, Says Cahners In-Stat
