Newspapers are losing their appeal in the age of “quick-fix” media, according to Jason Van-Haeften of youth marketing agency Blowfish 24, who says that 18-24 year-olds are more likely to log on to the internet to read the news than buy a paper.Evidence suggests that media consumption habits are changing, unsurprising given that the average… Continue reading Feature: News For The New Generation
Shares in global news and information provider Reuters have fallen heavily this morning, as the group posted full year profits that were down by 34% and said that the trading environment remains difficult. Huge restructuring and business start-up costs – the Business Transformation Programme – pushed Reuters’ pre-tax profit for the year to 31 December… Continue reading Reuters Stock Falls As Profits Drop 34%
IMPORTANT NOTE: This report was compiled using the figures issued by the ABC at the time. Since then, due to a routine inspection of multiple copy sales, the August-January figure for the Guardian has been amended to 410,038, giving it a 3.13% increase year on year, while the August-January figure for the Observer has been… Continue reading National Newspaper ABC Round-Up – January 2002
According to a new report UK Mediaphile 2010 published by Screen Digest, in conjunction with ABN Amro, British consumers could be spending a total of £84.26 billion annually on media by 2010. Unsurprisingly, the bulk of consumer spending is moving away from print media towards online and electronic media. In 1985, the total market for… Continue reading UK Media Could Be Worth
Scottish Radio Holdings (SRH) has agreed to buy the Longford Leader Group, which publishes the Longford Leader in the Republic of Ireland, for approximately E9.1 million (£5.6 million), the group has announced. The Longford Leader was established in 1897 and is a weekly paid-for newspaper serving the counties of Longford, Cavan, Leitrim, Westmeath and Roscommon.… Continue reading Scottish Radio Buys Irish Newspaper Group
The annual rate of inflation has seen a sharp rise compared to December, according to the latest figures released by the Office of National Statistics. Inflation was well below the Government target of 2.5% in December, but jumped to 2.6% in January, ahead of forecasts and above the target level for only the second time… Continue reading January Inflation Rate Above Government Target
Despite evidence to the contrary, online advertising levels declined only slightly last year when compared to 2000 and the decline was less pronounced than that of other media. This is according to the Assessing Online And Offline Ad Measurement Systems report released by Ipro at the end of last month. Ipro conducted the survey across… Continue reading Online Advertising Measurement Standards Must Improve, Finds Ipro Survey
Card retailer Hallmark is to use Emap’s J17 and Smash Hits databases in a Valentine’s SMS campaign designed to drive traffic to its website.Text messages sent out today will invite recipients to enter a competition by replying to the SMS with answers found on the Hallmarkhiya.com website. The messages have been tactically timed so that… Continue reading Hallmark Uses Emap Teen Databases For Valentine’s Promotion
By 2007, more than half of all films distributed globally and all US/Hollywood films will be released digitally, according to forecasts from Screen Digest. Currently, just 8.5% of films are digitally released globally; this rises to 35% for the US/Hollywood distributors. By the end of this year the global total should reach 15%, whilst US/Hollywood’s… Continue reading Over 50% Of Films Will Be Released Digitally By 2007, Says Screen Digest
Cordiant saw shares fall 0.63% to close at 78˝p yesterday following speculation that the group will write off as much as £200m when it reports its annual results next month.BSkyB, which announced on Friday that it had gained 218,000 new digital satellite customers in the six months ended 31 December 2001 (see BSkyB Growth Beats… Continue reading Sharewatch
