Daily Mail was one of only six companies saw shares rise in yesterday’s gloomy media market. Stock was up 3.09% to close at £6.50˝, an increase of 19˝p on the previous day.At the other end of the scale the worst media performance of the day came from SMG, which saw shares slip 11.88% to finish… Continue reading Sharewatch
Capital Radio Advertising (CRA) has appointed Alison Finch to head up its network sales team.In her new role Finch, formerly head of interactive sales at CRA, will be responsible for co-ordinating Capital Radio Group’s national properties. Reporting to sales director Chris Bennett she will oversee sales across the group’s Newslink and Pepsi Chart products.Last week… Continue reading Capital Appoints New Head Of Network Sales
Dow Jones, publisher of the Wall Street Journal, today announced preliminary earnings for 2001 which revealed net income of $2.1 million, or three cents a share, compared with a net loss of $274.3 million, or $3.15 a share, for 2000. Net income for the fourth quarter was £1.5m, compared with a net loss of £192.9m… Continue reading Dow Jones Moves Into Profit But Ad Volume Drops
UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales
Media and communications group, WPP, has announced that its wholly-owned operating company, Ogilvy Public Relations Worldwide, has agreed to acquire 28.4% of PRAP Japan, one of the largest international public relations firms in Japan. The company is Based in Tokyo and with offices in Beijing and Shanghai; its clients include Axa Life Insurance, British Airways,… Continue reading WPP Takes Stake In Japanese Public Relations Firm
ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3
Casino-on-net.com was the most popular online advertiser for December. The online gambling site, which also occupied the top spot in November, gained exposure among 6,704,000 individual at-home internet users during December and commanded 45% reach of the total UK at-home internet universe. Dell.com moved up two places from November to become the second most popular… Continue reading New Media Round-Up
Granada is “phasing out” its digital TV channel Granada Breeze after it failed to attract enough viewers.The channel, which has a women’s magazine-style format, was launched in 1996 as a spin-off from The Goodlife Channel and, according to a spokesman for Granada, has performed poorly from the outset. The channel will be removed from the… Continue reading Granada’s Breeze Blows Cold
The fastest growing advertising medium of last year was not the internet, or indeed any of the traditional offline media, but rather ambient media, according to the latest report on the industry by outdoor contractor Concord. The term ‘ambient advertising’ essentially covers a range of new marketing techniques that have been developed in recent years,… Continue reading Ambient Advertising Outgrows All Other Media, Says Concord
Yahoo! UK and Ireland is launching four new advertising formats to give internet ads greater visual appeal than conventional banners.The formats have been created to cater for the ” increasingly sophisticated” needs of online advertisers and are designed to promote creativity within the medium. Internet travel portal The other formats are a homepage streaming ad;… Continue reading Yahoo! Unveils New Online Ad Formats
