Advertising growth will remain ‘muted’ for the next few years and will not show a great return to strength by the end of 2002, as some industry observers have hoped. This is the opinion of media analysts at ABN Amro, who in a report released at the end of last week, state that consumer and… Continue reading Global Media Recovery Will Come Slowly
The over 40s are losing their place in the advertising industry, according to the IPA’s 2001 census, which shows that almost 50% of people that work for advertising agencies are under the age of 30.The report shows that less than 20% of people working within the industry are over 40 and just 6% are over… Continue reading Ad Industry Loses Over 40s
UK internet access continues to rise with 45% of British homes now connected to the internet, an increase of 10% on the same period last year, according to a report published today by Oftel.The report, which measures narrowband dial-up internet access excluding broadband and cable modem services, found that 11 million UK homes are now… Continue reading UK Internet Access Continues To Rise
The popularity of logging on to read the news is growing, but with the advertising downturn squeezing revenues the pressure on publishers to turn their online investment into hard cash is growing. Derek Jones, managing director of MediaTel Group, asks: Can news sell online?The question should be passé by now: that it’s not is only… Continue reading Can News Sell Online?
This year will be a transitional one for the media economy, with continued consolidation of buyers and sellers, developments in technology and an uncertain economy all continuing to play out, according to Jack Myers. Myers says that the major issue facing media businesses in 2002 is the ongoing downturn in the advertising economy. Jack Myers… Continue reading A Transitional Year Ahead For Media, Says Jack Myers
BBC Worldwide’s e-commerce portal, Beeb.com, is cutting 40 jobs as part of the restructure that has seen CEO Julian Turner step down after just 18 months in the role.The job cuts come as part of a final phase of restructuring at the e-commerce site, which has been ongoing since Turner joined in September 2000. CEO… Continue reading BBC Website Cuts 50% Of Staff
Positive economic growth in the US will return by no later than early Spring and real growth could be reasonably strong by the second half, according Merrill Lynch‘s chief investment officer, Bob Doll. In an investment outlook report for 2002, released this month, Doll forecasts that the full year real term growth in global GDP… Continue reading US Will Lead World’s Economic Recovery, Says Merrill Lynch Chief
The UK is the global leader in digital interactive television (DiTV), according to a report on the medium published today by the IPA.The report written by Howard Unna, former head of e-commerce at Woolworths, says that the UK is ahead of the rest of the world, including the US, in terms of the uptake and… Continue reading UK Is The Global Leader In DiTV
BSkyB has secured a deal with Formula One Management which will see it offer Sky Digital subscribers pay-per-view access to interactive coverage of the F1 Grand Prix.Subscribers to the premium service will be able to access extended coverage of the races and qualifying sessions for the 2002 and 2003 seasons, including the ability to choose… Continue reading BSkyB Secures F1 Interactive Deal
More than 10 million UK internet users visited online shopping sites during December 2001, an increase of nearly three million on December 2000, according to the latest research from NetValue.The figures show that alomst three million purchases were made over the internet in December, with UK online retailers experiencing their “best Christmas to date.” The… Continue reading Online Shopping Strong In December
