Independent market analysts Datamonitor have predicted a 59% increase in text messaging today as people use the increasingly popular medium to send Valentines greetings, with 67 million messages expected instead of the normal daily average of 42 million.Over 70% of the population is now thought to have mobiles, and while text messaging is popular across… Continue reading SMS SWALK 4 Valentines Day?
Capital Radio and UBC Media Group have announced the formation of a joint venture to develop digital radio data services in the UK. Capital owns regional and local digital radio licences and UBC controls data capacity on the digital multiplexes owned by the MXR consortium. Under the terms of the new venture, Capital and UBC… Continue reading Capital Radio And UBC Team Up To Push Digital Radio Multimedia Content
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July and December 2001 will be available to subscribers in MediaTel’s Press database. During Friday 15 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC Jul-Dec 2001
French advertising group, Havas, has posted a 24.9% increase in revenues and net new billings worth E2.1 billion for the year ended December 2001. The final quarter of the year saw the group – the world’s fifth largest advertising network – pick up E600 million of new business, up from E400 million in Q3. New… Continue reading Havas Revenues Strong, Global Outlook Remains Cautious
Regional press display advertising expenditure increased by 4.9% year on year during 2001, according to encouraging figures released by the Newspaper Society. According to the figures, produced with AC Nielsen MMS, spend by the top 20 brands was up 19.3% year on year, and by the top 20 advertisers 7.3%.The overall increase in advertising expenditure… Continue reading 2001 Regional Newspaper Adspend Up 4.9%
Media stocks reacted positively to the full-year results posted by French advertising group Havas this morning, with WPP, Aegis and United Business Media (UBM) all showing strong gains. Havas posted a 24.9% rise in revenues for the year to December and despite a cautious outlook from chairman Alain de Pouzilhac, shares in WPP had rallied… Continue reading Media Shares Boosted By Havas Results
Washroom poster contractor Hi-Tech Solutions is to tap into the large number of people who go to pubs to watch football matches by offering advertisers a series of World Cup 2002 packages.The packs, which will consist of 1,200 washroom poster panels, will only be in pubs where there is a live link sports screen and… Continue reading Hi-Tech Hoping For World Cup Washroom Winner
According to the Digital Home Entertainment Survey, a recent report from the Yankee Group, 30% of US consumers are likely to purchase an advanced cable set top box (STB) through the retail channel, provided the cost did not exceed $350. It is thought that set top box purchase, as opposed to renting which is common… Continue reading Retail Set Top Box Market May Be Viable, Says Yankee Group
Natmags has had its wrists slapped by the ASA for promising its readers a Pirelli 2002 calendar but failing to deliver.The complaint received by the ASA related to an issue of Esquire magazine which was sealed in a clear plastic bag along with some supplements. The top of the bag stated “Free Pirelli 2002 Calendar”… Continue reading Esquire Slips Up With Pirelli Promotion
There was a clutch of falls among media company shares yesterday sparked by Reuters unexpectedly weak results (see Reuters Stock Falls As Profits Drop 34%). Reuters itself fell 40p or over 6% to £5.52, while WPP dropped 21p to £6.79 and Carlton ended down 3.15% at £2.00.The telecoms sector also suffered from shaky confidence, causing… Continue reading Sharewatch
