Channel 4 is to report its first financial loss in almost ten years after the economic downturn caused advertising revenues at the channel to fall by more than £35m during 2001.Channel 4’s managing director, David Scott, told a parliamentary select committee yesterday that the channel would not be making a contribution to the Treasury “as… Continue reading Channel 4 Shows First Loss In A Decade
Interactive television (iTV) represents the point at which the TV ceases to be just a TV. Interactivity promises a two-way relationship with television programmes; access to the internet; the opportunity to browse and buy goods and services from the sofa via the screen, as well as a host of quizzes, news material and programme-related editorial… Continue reading Insight Analysis: The Struggle For Interactive Television
The SMS revolution is well and truly underway in the UK and as the advertising downturn continues to take its toll on marketing budgets an increasing number of advertisers are realising that text messaging is an effective way of reaching consumers – particularly the elusive 18-24 year-old youth market.Mobile phone penetration in the UK currently… Continue reading Feature: Wireless Marketing
Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens
The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands
ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy
The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry
Breakfast broadcaster GMTV has commissioned an analysis of the data collected by Tesco’s Clubcard loyalty scheme in order to prove the effectiveness of advertising during breakfast programming.The Tesco data, which is matched to the BMRB TGI database, records both the purchases and the time of purchase for 14 million card holders. It has already been… Continue reading GMTV Teams With Tesco For Research Project
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. In September, the group announced that profits had fallen by over 70% in the six months to 30 September 2001 (see GWR Profits Drop 70% On… Continue reading Trading Updates Offer Little Hope To Radio Industry
